“…Over the past few years, symmetric molecules containing two or more electron donor–acceptor (D–A) branches have been attracting considerable attention. These molecules are being increasingly used as two-photon absorbers, electron acceptors, or new luminescent materials in applications as diverse as fluorescence microscopy, , photopolymerization, , organic photovoltaics, , or organic light-emitting diodes. , Although these compounds do not possess a permanent electric dipole moment, their fluorescence usually exhibits a strong solvatochromism that is, in some cases, as large as that measured with the single-branched D–A analogue. − This behavior was explained in terms of excited-state symmetry breaking (ES-SB), i.e., a transition from a symmetric and multipolar state to an asymmetric and dipolar state. , In principle, emission solvatochromism cannot be considered as an unambiguous evidence of ES-SB, unless it is as large as that of the single-branch analogue. Indeed, quadrupole–dipole and octupole–dipole interactions do also contribute to the solvation energy and, hence, give rise to a solvatochromism.…”