“…In response to changing state and tuition financial structures, following the global recession of 2009 many institutions sought increased efficiency and worked to enhance the financial health of their institutions through a mixture of budget cuts and the development of revenue‐generating initiatives (Borgia & Coyner, 1995; Pratolo et al., 2020). These efforts included decreasing staffing and increasing international enrollment (Cantwell, 2019; Tuliao et al., 2021). Despite those efforts, the global COVID‐19 pandemic wreaked havoc on the operational procedures and the financial health of institutions as they scrambled to support lower revenues and increased costs (LeClair, 2021).…”