Understanding Communication Processes in Focus
                    Groups

Albrecht, Terrance L.; Johnson, Gerianne M.; Walther, Joseph B.

doi:10.4135/9781483349008.n4

Cited by 126 publications

(85 citation statements)

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“…The method is well suited to research areas in which decisions, understandings, and ideas are formulated and sustained in groups (Albrecht, Johnson, & Walther, 1993;Frey & Fontana, 1993;Knodel, 1993;Krueger & Casey, 2000;Lunt & Livingstone, 1996;Morgan, 1993Morgan, , 1997 and, therefore, the research questions posed in this study. In addition, focus groups are important to this study because the interaction among participants increases the likelihood that values advocacy will be 268 A. O'Connor discussed in a deeper, more meaningful way than would be available if individual interviews or questionnaires were used.…”

Section: Methodsmentioning

confidence: 99%

Merchant of Mercy, Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

O’Connor¹

2006

Journal of Applied Communication Research

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This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n0/37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech.

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Section: Methodsmentioning

confidence: 99%

Merchant of Mercy, Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

O’Connor¹

2006

Journal of Applied Communication Research

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“…As it turned out, the use of electronic communication between the panelist and researchers ensured that anonymity (Albrecht, Johnson, & Walther, 1992). The panelists did not meet in a synchronous forum nor did they communicate directly with each other via e-mail.…”

Section: Panel Selectionmentioning

confidence: 99%

Idea Generation and Exploration: Benefits and Limitations of the Policy Delphi Research Method

2006

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Researchers use the policy Delphi method to explore a complex topic with little historical context that requires expert opinion to fully understand underlying issues. The benefit of this research technique is the use of experts who have more timely information than can be gleamed from extant literature. Additionally, those experts place researchers in a specific moment, thus increasing the possibility of capturing change over time. One limitation of the policy Delphi is the difficulty in developing an accurate initial questionnaire to start the process. The purpose of this article is to identify benefits and limitations of this research method. Key words mixed methods research . policy Delphi method . research methodsResearchers have a variety of methods at their disposal to collect and analyze data related to diverse topics from differing philosophical perspectives. For some research scholars the discussion of methodology is an either/or choice between quantitative and qualitative inquiry methods. There is, however, the additional option of selecting a research design that Innov High Educ (2007) 31: 237-246

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“…». De plus, elle demande aux participants d'écrire leurs réponses sur une feuille afin qu'ils n'oublient pas leurs idées ou pour éviter qu'ils suivent les idées des participants trop extériorisés (Albrecht, Johnson & Walther, 1993 ;Carey, 1995 ;Jong & Schellens, 1998 ;Ledingham & Bruning, 1998). Les participants silencieux sont questionnés (Gibb, 1997 ;Jackson, 1998 ;Lane et al, 2001), car la participation de tous est encouragée bien que le consensus ne soit pas recherché.…”

Section: Déroulementunclassified

Point de vue des intervenants de la santé dans l évaluation du fonctionnement dans les rôles sociaux

Tremblay¹

2002

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Understanding Communication Processes in Focus Groups

Cited by 126 publications

References 0 publications

Merchant of Mercy, Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

Merchant of Mercy, Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

Idea Generation and Exploration: Benefits and Limitations of the Policy Delphi Research Method

Point de vue des intervenants de la santé dans l évaluation du fonctionnement dans les rôles sociaux

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