Understanding Communication Research Methods

Croucher, Stephen M.; Cronn-Mills, Daniel

doi:10.4324/9781315167664

Cited by 7 publications

(5 citation statements)

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“…In this research, an inductive approach to content analysis was used to create themes. I used the inductive approach as there was not enough former knowledge about the category, thus I had to create my own categories (Croucher and Cronn-Mills, 2015: 210). This approach was deployed to investigate the frames that the Brotherhood assigned to themselves.…”

Section: Methodological Approachmentioning

confidence: 99%

Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall

Koa

2020

Global Media and Communication

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This article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood’s political communication campaign post-July 2013. A content analysis of a census of the Brotherhood’s communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements’ communication campaigns.

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Section: Methodological Approachmentioning

confidence: 99%

Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall

Koa

2020

Global Media and Communication

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“…The aim was to conduct a rigorous investigation on the internet and social media usage, according to quota samples from the Romanian national statistics based on age and gender [144]. The challenge was to find updated national statistics about the internet penetration and social media usage.…”

Section: Research Design and Research Contextmentioning

confidence: 99%

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

Obadă

Dabija

2022

IJERPH

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Social media has triggered an increase in fake news spread about different aspects of modern lives, society, politics, societal changes, etc., and has also affected companies’ reputation and brands’ trust. Therefore, this paper is aimed at investigating why social media users share fake news about environmentally friendly brands. To examine social media users’ behavior towards environmentally friendly brands, a theoretical research model proposed and analyzed using structural equations modeling in SmartPLS on a convenience sample consisting of 922 questionnaires. Data was collected by means of a quantitative-based approach via a survey conducted among social media users from an emerging market. The results show that social media flow has a mediated impact on sharing fake news about environmentally friendly brands on social media. Considering the critical consequences of fake news, the paper argues that understanding the dissemination process of this type of bogus content on social media platforms has important theoretical and managerial implications. Understanding the psychological mechanisms that influence people’s behavior in sharing fake news about environmentally friendly brands on social networking sites (SNS) could help in better understanding the factors and the effects of this phenomenon. The originality of this research consists of proposing flow theory from positive psychology to be used as a theoretical framework to explain users’ behavior of sharing fake news about environmentally friendly brands on social media.

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“…Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Penggunaan pendekatan kualitatif dengan metode studi kasus brtujuan untuk memberikan cara untuk membedakan, memeriksa, membandingkan dan mengkontraskan, dan menafsirkan pola atau tema yang bermakna (Croucher & Cronn-Mills, 2018). Penelitian ini menekankan pada konstruksi identitas karyawan dalam pembentukan personal branding yang dimaknai sebagai situasi komunikatif, peristiwa komunikatif dan tindakan komunikatif.…”

Section: Gambar 2 Model Kosntruksi Identitasunclassified

“…Teknik pengumpulan data yang dilakukan adalah wawancara mendalam. Menurut Croucher & Cronn-Mills (2018) teknik pengumpulan wawancara mendalam perlu dengan pendekatan kualitatif melibatkan melakukan wawancara individu secara intensif, sehingga dapat dieksplorasi perspektif mereka tentang ide, program, atau situasi tertentu. Pada proses analisis data yang digunakan adalah reduksi data, penyajian data, penarikan kesimpulan, dan verifikasi.…”

Section: Individualunclassified

“…Pada proses analisis data yang digunakan adalah reduksi data, penyajian data, penarikan kesimpulan, dan verifikasi. Analisis data kualitatif melibatkan identifikasi, pemeriksaan, dan interpretasi pola dan tema dalam data dan menentukan bagaimana pola dan tema ini membantu menjawab pertanyaan penelitian yang ada (Croucher & Cronn-Mills, 2018). Dalam hal ini analisis data pada akhirnya membentuk sebuah makna temuan mengenai penggunaan LinkedIn dimanfaatkan sebagai media personal branding karyawan sesuai motif dan pengalaman informan mengacu pada pertanyaan penelitian yaitu mengenai persepsi karyawan memanfaatkan LinkedIn sebagai media pembangunan identitas personal branding profesional.…”

Section: Individualunclassified

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Penggunaan LinkedIn untuk Personal Branding Karyawan

Okviosa¹

2022

ArtComm

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Saat ini keberadaan media sosial LinkedIn seringkali menjadi sarana menampilkan kompetensi profesional diri seseorang terutama dalam bidang pekerjaan. Penelitian ini bertujuan untuk menelaah penggunaan LinkedIn untuk personal brandingkaryawan. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara kepada 4 informan kunci yang merupakan karyawan swasta bekerja pada perusahaan swasta di berbagi bidang yaitu industri teknologi, konsultan pendidikan, desain, dan perbankan. Selain itu, adanya informan pendukung terdiri dari 2 orang yang berprofesi sebagai spesialis rekrutmen. Hasil penelitian menunjukkan bahwa penggunaan LinkedIn dapat mengkonstruksi identitas seseorang bertujuan sebagai personal branding profesional seseorang. Aspek yang difokuskan pada pembentukan personal branding mencakup (1) Menampilkan identitas diri dan aktivitas secara profesional, dan (2) Kesadaran pentingnya pembangunan citra diri di LinkedIn sebagai sarana pengakuan sosial

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Understanding Communication Research Methods

Cited by 7 publications

References 0 publications

Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall

Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

Penggunaan LinkedIn untuk Personal Branding Karyawan

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