2021
DOI: 10.4018/jeco.2021010104
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Understanding Consumer Acceptance of M-Wallet Apps

Abstract: The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the ex… Show more

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Cited by 5 publications
(2 citation statements)
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“…Consumers' perceived consumption values play crucial role in shaping consumer behavioural intention (Shankar and Jain, 2021). Hence, in prior literature, several studies determined the positive effects of consumption values on consumer behavioural intention in several contexts (Mohd-Any et al, 2014 ;Mäntymäki and Salo, 2015;Carlson et al, 2015;Dhir et al, 2018;Kaur et al, 2018;Jang et al, 2019;Talwar et al, 2020;Shankar and Jain, 2021;Zeba et al, 2020;Thanigan et al, 2021). Different types of consumption values namely, functional value, emotional value, social value, conditional value, and epistemic value plays crucial role in framing consumer behavioural intention (Sheth, 1991;Talwar et al, 2020).…”
Section: Impact Of Perceived Consumption Values On Adoption Intentionmentioning
confidence: 99%
“…Consumers' perceived consumption values play crucial role in shaping consumer behavioural intention (Shankar and Jain, 2021). Hence, in prior literature, several studies determined the positive effects of consumption values on consumer behavioural intention in several contexts (Mohd-Any et al, 2014 ;Mäntymäki and Salo, 2015;Carlson et al, 2015;Dhir et al, 2018;Kaur et al, 2018;Jang et al, 2019;Talwar et al, 2020;Shankar and Jain, 2021;Zeba et al, 2020;Thanigan et al, 2021). Different types of consumption values namely, functional value, emotional value, social value, conditional value, and epistemic value plays crucial role in framing consumer behavioural intention (Sheth, 1991;Talwar et al, 2020).…”
Section: Impact Of Perceived Consumption Values On Adoption Intentionmentioning
confidence: 99%
“…The theory of planned behavior (TPB) model was used to measure the behavioral intention to use the mobile wallet of Generation Z for in-store and online transactions [89]. Thanigan et al [90] extended the UTAUT model via perceived value, perceived credibility, and technology anxiety factors. The authors compared the extended model to the original UTAUT model.…”
Section: Drivers and Barriersmentioning
confidence: 99%