Understanding consumer engagement in social media: The role of product lifecycle

Eslami, Seyed Pouyan; Ghasemaghaei, Maryam; Hassanein, Khaled

doi:10.1016/j.dss.2021.113707

Cited by 68 publications

(47 citation statements)

References 64 publications

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“…Outra das descobertas sugere que quanto mais os visitantes se envolvem com as experiências memoráveis vivenciadas no parque, mais eles se identificam com o lugar na mídia social virtual. Isso coincide com a proposta de alguns pesquisadores que reconhecem que a marca é vista pelo consumidor para conseguir benefícios funcionais, emocionais e de expressão própria que possam satisfazer a própria necessidade de identificação (Eslami et al, 2021;Hughes e Ahearne, 2010;Sprott et al, 2009). Ademais, se constatou que a identificação do consumidor aumenta de forma significativa quando há uma maior interação direta e digitalmente mediadas com a marca (Coelho et al, 2018;Eslami et al, 2021).…”

Section: Discussão Dos Resultadosunclassified

“…No ambiente on-line, as empresas utilizam abordagens interativas para aumentar as experiências físicas de seus clientes com seus produtos/serviços (Eslami et al, 2021). Nesse sentido, o engajamento refere-se a fazer com que os clientes, voluntariamente, tenham contribuições para a imagem de uma marca, além de quaisquer transações físicas (Eslami et al, 2021;Jaakkola e Alexander, 2014). Estudos recentes confirmam que clientes engajados com uma marca nas mídias sociais têm três vezes mais chances de permanecerem fiéis (Eslami et al, 2021;So et al, 2021).…”

Section: Fundamentação Teóricaunclassified

“…Nesse sentido, o engajamento refere-se a fazer com que os clientes, voluntariamente, tenham contribuições para a imagem de uma marca, além de quaisquer transações físicas (Eslami et al, 2021;Jaakkola e Alexander, 2014). Estudos recentes confirmam que clientes engajados com uma marca nas mídias sociais têm três vezes mais chances de permanecerem fiéis (Eslami et al, 2021;So et al, 2021).…”

Section: Fundamentação Teóricaunclassified

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O Engajamento Do Turista Na Mídia Social Virtual Durante Visitas Em Parques Temáticos – Estudo Aplicado Ao Beto Carrero World, Brasil

2022

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O presente trabalho tem como objetivo avaliar o engajamento do turista na mídia social virtual, durante a visita ao parque temático Beto Carrero World, localizado no Brasil. Aplicou-se um questionário composto por 32 variáveis, que fazem parte dos níveis de engajamento do consumidor na mídia social virtual, junto a uma amostra de 680 turistas, visitantes do parque Beto Carrero World. Para a análise de dados, foram utilizadas características sociodemográfi cas, Análise Fatorial Exploratória (AFE), coefi ciente alfa de Cronbach, além do Coefi ciente de Correlação de Spearman com a ajuda do software SPSS. Os resultados possibilitaram a descoberta de uma nova sugestão de modelo conceitual para avaliar o nível de engajamento dos turistas na mídia social virtual durante visitas em parques temáticos.

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Section: Discussão Dos Resultadosunclassified

Section: Fundamentação Teóricaunclassified

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O Engajamento Do Turista Na Mídia Social Virtual Durante Visitas Em Parques Temáticos – Estudo Aplicado Ao Beto Carrero World, Brasil

2022

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“…eWOM has a significant influence on purchasing decisions in which customers who will buy a product will certainly seek information including comments or responses from other customers who have purchased the product. In other words, the customer decides to purchase the product after seeing online reviews on social media (Eslami et al, 2021;Rahardja et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, building trust in customers is vital in online sales. In this case, customers can see the review of the product written on social media or the customer's review of the product covering the advantages and disadvantages and the price of the product (Chawla & Chodak, 2021;Eslami et al, 2021;Latief & Ayustira, 2020). A study revealed that eWOM and customer satisfaction have a significant effect on purchasing decisions (Hidayat, 2015;Oktaviani et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Influence of eWOM and Customer Satisfaction on Purchasing Decisions

Purba

Paramita

2021

IJSSB

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The current development of technology makes it easier for humans to search for information. Electronic words of mouth (eWOM) or information media through the internet becomes the most widely used media by the public to search for needs, dig information, evaluate alternatives, and make purchasing decisions. After recognizing the needs, the public starts looking for information about the products they need to purchase. The better the review provided by someone, the higher the purchasing interest. This study aims to analyze the effect of eWOM and customer satisfaction on purchasing decisions. This study uses quantitative methods. It involved 132 customers aged 18-60 years old who have purchased Argotelo products as samples. The sample was determined using a purposive sampling technique. The data were analyzed using multiple linear regression. The results of the analysis showed that eWOM affects purchasing decisions. Then, customer satisfaction affects purchasing decisions. Besides, eWOM and customer satisfaction affect purchasing decisions.

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Role of social media influencer toward environmental involvement and green buying behavior

Nazir,

Wani

2024

Bus Strat Dev

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Sustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior.

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Understanding consumer engagement in social media: The role of product lifecycle

Cited by 68 publications

References 64 publications

O Engajamento Do Turista Na Mídia Social Virtual Durante Visitas Em Parques Temáticos – Estudo Aplicado Ao Beto Carrero World, Brasil

O Engajamento Do Turista Na Mídia Social Virtual Durante Visitas Em Parques Temáticos – Estudo Aplicado Ao Beto Carrero World, Brasil

The Influence of eWOM and Customer Satisfaction on Purchasing Decisions

Role of social media influencer toward environmental involvement and green buying behavior

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