2014
DOI: 10.1111/fcsr.12061
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Understanding Consumer Recycling Behavior: Combining the Theory of Planned Behavior and the Norm Activation Model

Abstract: This study proposed and tested a comprehensive model of the intention to recycle in which the norm activation model and the theory of planned behavior were combined. Data on consumer intention to recycle were collected from a panel of U.S. consumers. The final sample consisted of 421 participants. Structural equation modeling was employed to test the proposed model. The results support the hypotheses in that personal norms (from the norm activation model) together with attitude and perceived behavioral control… Show more

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Cited by 369 publications
(318 citation statements)
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“…However, no study has so far investigated the socio-psychological factors driving young citizens' such as school students' recycling intentions in the Indian context. In this regard, recycling intention can be defined as "an individual's self-commitment to engage in recycling behaviours" [43]. Consumption of electronic gadgets (e.g., mobile phones and computers) and fashionable items (e.g., clothing, bags, and accessories) has been growing rapidly among the youth in Indian cities and this trend is likely to continue in the future as urban households become wealthy.…”
Section: Importance Of the Youth Participation In Recycling In Indiamentioning
confidence: 99%
“…However, no study has so far investigated the socio-psychological factors driving young citizens' such as school students' recycling intentions in the Indian context. In this regard, recycling intention can be defined as "an individual's self-commitment to engage in recycling behaviours" [43]. Consumption of electronic gadgets (e.g., mobile phones and computers) and fashionable items (e.g., clothing, bags, and accessories) has been growing rapidly among the youth in Indian cities and this trend is likely to continue in the future as urban households become wealthy.…”
Section: Importance Of the Youth Participation In Recycling In Indiamentioning
confidence: 99%
“…in the area of energy conservation (Black, Stern & Elworth, 1985), regarding recycling (Park & Ha 2014, Bratt 1999, Hopper & Nielsen 1991 and general pro-environmental behaviour (Nordlund & Garvill 2002).…”
Section: Factors Influencing Return and Recycling Behaviourmentioning
confidence: 99%
“…The TAM posits that attitudes about technology underlie behavioral intention and use, and that perceptions of technology as both useful and easy to use have a direct and positive influence on technology attitudes. The TAM has been applied to research with ICT use, behavioral intention to use, and technology attitudes as dependent variables (Anderson, Al-Gahtani, & Hubona, 2011;Venkatesh, Morris, Davis, & Davis, 2003); specific applications include consumer behavior (Park & Ha, 2014;Yu & Park, 2014) and to professionals' technology adoption (Gagnon, Orruño, Asua, Abdeljelil, & Emparanza, 2012). According to that theory, attitude toward a behavior is determined by the beliefs about the consequences of the behavior and by an individual's affective evaluation of the consequences.…”
Section: Review Of Literaturementioning
confidence: 99%