Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media

Yu, Wen-Ju; Hung, Shin‐Yuan; Yu, Annie Pei-I; Hung, Yu-Li

doi:10.1016/j.im.2023.103808

Cited by 7 publications

(2 citation statements)

References 117 publications

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“…One of the notable trends in this domain is the emergence of SMIs, whose influence over followers extends beyond mere following. Yu et al (2023) maintained that the impact of this influence is determined not only by the number of followers but also by the level of engagement fostered with the audience. Bhattacharya (2023); M. Kim and Baek (2023) explored that as consumers actively consume the information produced by influencers, the concept of social attractiveness gains prominence.…”

Section: Introductionmentioning

confidence: 99%

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Ahmed,

Islam,

Ghaffar

2024

Sage Open

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This study explores the relationship between social media influencers (SMIs) and followers’ engagement, social attractiveness, and establishing brand loyalty. The study seeks to redefine current theoretical frameworks and provide practical insights for marketers by investigating the mediating role of followers’ engagement (FE) and social attractiveness (SA) and the moderating influence of parasocial interactions. The present study utilized a quantitative research methodology. The researchers employed the Smart PLS 4 structural equation modeling (SEM) technique to analyze the data. The data was obtained from the participants using the convenience sampling technique. This study’s findings reveal that the sole influence of social media influencers’ homophily on brand loyalty was insignificant; the presence of a substantial mediator, namely consumer engagement, suggests that engagement plays a role in channeling the impact of homophily on brand loyalty. Furthermore, the SA played a crucial role in mediating, emphasizing the significance of aesthetic and emotional appeal. The study revealed that parasocial relationships did not have a significant moderating effect on FE. However, they significantly modified the association between SMIs’ homophily and brand loyalty. These study findings highlight that marketers operating within the laptop industry specifically utilize engagement activities, emphasize visual harmony, and foster parasocial relationships to maximize the influence of influencers on brand loyalty.

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Section: Introductionmentioning

confidence: 99%

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Ahmed,

Islam,

Ghaffar

2024

Sage Open

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“…Through this function, people can promote their identity, profession, and appearance. It might be entertaining and interesting, but it also invites social comparison [4]. Particularly when it comes to physical characteristics, people frequently compare themselves to others, which can lead to increased scrutiny and contribute to potential body dissatisfaction [5].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Social Media on Women's Body Image Perception: A Meta-Analysis of Well-being Outcomes

Xu Jiaqing,

Mumtaz Aini Alivi,

Siti Ezaleila Mustafa

et al. 2023

Int. J. Interact. Mob. Technol.

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This study examines the correlation between female body image and social media usage, focusing on the impact it has on overall well-being. The popularity of social networking sites (SNSs) has significantly impacted our digital culture, providing options for self-expression, engagement, and communication. However, SNSs also bring certain drawbacks, such as the potential for body dissatisfaction and negative psychological effects. Gap: While previous research has examined the relationship between social media use and body image, there is a need for a comprehensive analysis that specifically focuses on the effects on female well-being. This study aims to fill the gap by providing a comprehensive exploration of the effects of social media use on female body image and its influence on overall well-being. The objective of this study is to examine the correlation between social media usage and female body image, specifically focusing on the detrimental effects on well-being and mental health. By analyzing academic papers and research findings, this study aims to contribute to the understanding of the intricate relationship between social media, body image, and well-being. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework was used to compile relevant literature. Data from Scopus sources was analyzed using the RStudio 4.2.1-win program. Various factors, such as the publishing year, author details, keywords, and document categories, were considered to identify important patterns and insights. It is recommended that awareness and educational campaigns be developed to promote a healthy body image and address the potential negative consequences of social media use. The analysis significantly contributes to the body of knowledge by offering a thorough examination of the connection between female body image on social media and usage, highlighting the detrimental effects on well-being and mental health.

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What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective

Pham,

Duong,

Nguyen

2024

Journal of Retailing and Consumer Services

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Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media

Cited by 7 publications

References 117 publications

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

The Impact of Social Media on Women's Body Image Perception: A Meta-Analysis of Well-being Outcomes

What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective

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