Understanding consumption choice of prosecco wine: an empirical analysis using Italian and German Homescan data

Bianco, Andrea Dal; Boatto, Vasco Ladislao; Trestini, Samuele; Caracciolo, Francesco

doi:10.1080/09571264.2018.1506322

Cited by 17 publications

(16 citation statements)

References 30 publications

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“…Onofri, Boatto, and Dal Bianco (2015) apply a probit model to Nielsen scan data to test the relationship between Prosecco appellations and consumer features. Dal Bianco et al (2018) investigate the German market using a Heckman probit model on German Nielsen scan data. They find a general lack of awareness of the different Prosecco appellations.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In the sparkling wine market, consumer loyalty is mainly associated with appellation (Thiene et al, 2013; Onofri, Boatto, and Dal Bianco, 2015; Dal Bianco et al, 2018). Moreover, consumer loyalty comes from comparing various appellations, grape varieties, packaging, brand or sensory profiles to the respective prices, especially when purchasing is infrequent (Corsi, Overton, and Casini, 2014).…”

Section: Introductionmentioning

confidence: 99%

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The Loyalty Structure of Sparkling Wine Brands in Italy

Rossetto¹,

Gastaldello²

2018

J Wine Econ

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This article analyzes consumer loyalty in the Italian market for Prosecco sparkling wines. In particular, we examine the relationship among wine appellation, price, and consumer loyalty. To that effect, we run a Dirichlet model on Nielsen scan data to estimate brand performance measures and study purchase patterns in the sparkling wine market. We find that Prosecco wines benefit from high-consumer loyalty, and that this loyalty can be explained by both the appeal of the Prosecco appellation and its upper-tier price point. We conclude that promotion strategies with deep discounts, as they affect the appellation's image, might hurt consumer loyalty in the long run. (JEL Classifications: D12, L11, L66, M31)

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Loyalty Structure of Sparkling Wine Brands in Italy

Rossetto¹,

Gastaldello²

2018

J Wine Econ

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“…The estimation of the DAP has been applied in the agri-food sector, highlighting the contributions to the analysis of the purchasing behavior of individuals in food establishments and the explanatory factors of consumption (Cerdan et al, 2011). The DAP approach is fundamental, because it represents a significant source of knowledge on which to base future market strategies (Pomarici et al, 2017), and represents a relevant aspect when describing the quality of the product studied from the consumer's perception (Boncinelli et al, 2019;Dal Bianco et al, 2018).…”

Section: Jauregui Et Almentioning

confidence: 99%

“…In recent years, studies of the factors that influence the choice of a product and consumer purchase decisions, as well as their willingness to pay (Xie et al, 2016) percepción del consumidor (Boncinelli et al, 2019;Dal Bianco et al, 2018).…”

Section: Jauregui Et Almentioning

confidence: 99%

Valuation and willingness to pay for corn on the cob consumers in Mexico

2021

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The corn is a traditional food in Mexico that has been influenced by the current dynamics of the markets, causing the replacement of creole varieties by improved varieties and hybrids. Foods are characterized by a set of attributes that can be associated with a subjective evaluation, from which it is possible to approximate a utility function and determine elements for its evaluation. The objective of this work was to evaluate the Mexican consumer's willingness to pay for various types of corn and to determine which of them have a higher valuation. The methodology was based on a contingent valuation study, with a total of 356 consumers selected by snowball sampling (95% reliability and 7% error) and answering a questionnaire designed in Google forms, addressing consumer sociodemographic information, characteristics corn and their willingness to pay. The willingness to pay extra for corn was significantly influenced when the consumer determined that it is important to know if the corn comes from Creole or modified seed and if it has any certification. Creole and imported corn obtained a greater willingness to pay, giving higher valuation to these products. In conclusion, the present work explores the economic valuation of corn, where significant factors can be used to induce an effect on consumers, particularly in the revaluation of creole corn.

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“…The present study aims to understand how culture, social origins, and social class influence the social representations of sparkling wine. Some studies aim at understanding the social aspect of sparkling wine consumption [13; 20, 42], and others focus on sparkling wine preferences [66,67,39,68,42], its intrinsic and/ or extrinsic attributes [69,70,71,41], and the sparkling wine market [72,73,74]. No studies have explored social representations of sparkling wine or made a comparison between the Old World and traditional wine countries against the New World and non-traditional wine countries, such as France and Brazil, or even that sparkling wine is a distinct category of wine, and an important product in the wine sector.…”

Section: Summary and Hypothesismentioning

confidence: 99%

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Araújo

Monaco

Bruch

2021

WEP

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Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.

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Understanding consumption choice of prosecco wine: an empirical analysis using Italian and German Homescan data

Cited by 17 publications

References 30 publications

The Loyalty Structure of Sparkling Wine Brands in Italy

The Loyalty Structure of Sparkling Wine Brands in Italy

Valuation and willingness to pay for corn on the cob consumers in Mexico

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

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