Understanding corporate identity: the French school of thought

Moingeon, Bertrand; Ramanantsoa, Bernard

doi:10.1108/03090569710167600

Cited by 58 publications

(60 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In contrast, Moingeon and Ramanantsoa (1997) equated corporate identity with personal identity. They cautioned that an identity could not be changed instantaneously, rather slowly and in an evaluationary process.…”

Section: Corporate Identitymentioning

confidence: 99%

The Corporate Identity Management Process Revisited

Bick

Jacobson

Abratt

2003

Journal of Marketing Management

View full text Add to dashboard Cite

show abstract

Section: Corporate Identitymentioning

confidence: 99%

The Corporate Identity Management Process Revisited

Bick

Jacobson

Abratt

2003

Journal of Marketing Management

View full text Add to dashboard Cite

show abstract

“…Cases were selected in terms of perception of either corporate or commercial brand. We intentionally excluded cases where the company name was not obviously considered a brand, which has already been dealt with in the literature from the viewpoint of either corporate reputation (Dowling, 2004;Fombrun, 1996) or organizational identity (Albert and Whetten, 1985;Dutton et al, 1994;Moingeon and Ramanantsoa, 1997;Reitter, 1989).…”

Section: Sample -Selection Of Company Casesmentioning

confidence: 99%

How brand gives employees meaning: Towards an extended view of brand equity

Berger-Remy¹,

Michel²

2015

Recherche et Applications en Marketing (English Edition)

View full text Add to dashboard Cite

Brand is a corporate equity often examined today from the marketing and financial points of view. The present research tries to show that brand value can also be seen in terms of the added meaning it gives employees. Based on a case study of four organizations, we show that brand creates a triad of qualities -signification, direction and sensation -for employees, distinct from those that consumers feel and understand. Accordingly, we revisit the concept of brand equity from the employee point of view, or Employee-Based Brand Equity (EBBE).

show abstract

“…An organization's history has a reciprocal relationship with identity: history shapes identity while identity influences how organizational members perceive the past (Moingeon and Ramanantsoa 1997). Recent contributions in the corporate marketing literature have highlighted the concept of corporate heritage that goes beyond history.…”

mentioning

confidence: 98%

Identifying the Role of Heritage Communication: A Stakeholder-Function Framework

Blombäck

Brunninge

2016

International Studies of Management & Organization

View full text Add to dashboard Cite

This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision making, we offer a framework to map aims and stakeholders of heritage communication related to a company's functions.

show abstract

Understanding corporate identity: the French school of thought

Cited by 58 publications

References 8 publications

The Corporate Identity Management Process Revisited

The Corporate Identity Management Process Revisited

How brand gives employees meaning: Towards an extended view of brand equity

Identifying the Role of Heritage Communication: A Stakeholder-Function Framework

Contact Info

Product

Resources

About