Understanding dark side of online community engagement: an innovation resistance theory perspective

Kumar, Aman; Shankar, Amit; Tiwari, Aviral Kumar; Hong, Hae-Jung

doi:10.1007/s10257-023-00633-3

Cited by 12 publications

(3 citation statements)

References 137 publications

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“…Moreover, technology interoperability allows the tourism supply chain as needed (Kumar et al, 2023;Wong et al, 2023); interoperable systems make it easier to gather and analyze data from various sources (Pierdicca et al, 2019;Solmaz et al, 2019), and IOS provides consistent and effective data conversion for tourism enterprises in the tourism supply chain (Ku, 2022a(Ku, , b, 2023b; transactional information can provide travel agencies with development products and efficiencies in pursuit of new markets.…”

Section: 27mentioning

confidence: 99%

Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

2024

JTF

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PurposeThis study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities.Design/methodology/approachTo achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in Taiwan. This study uses the partial least square structural equation modeling (PLS-SEM) technique to analyze the research model, and 384 samples were collected from travel agencies for analysis.FindingsThe research results point out that digital technology collaboration and technical capabilities affect virtual integration and customer service capabilities; customer service capabilities should also be regarded as key influencing variables to improve tourism product advantages and supply chain flexibility.Originality/valueThis study shares a unique perspective on the digital transformation model, which includes antecedents, mediators and moderators, to construct the critical effects for analyzing the tourism products' advantage and supply chain resilience.

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Section: 27mentioning

confidence: 99%

Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

2024

JTF

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“…BRT posits that reasons strongly influence behavior, enabling individuals to explain and defend their actions (Kumar, Shankar, Behl, Arya, et al, 2023;Sahu et al, 2020;Shankar et al, 2024). In other words, reasons reflect an individual's specific behavioral intentions (Calza et al, 2020;Huang & Qian, 2021;Kumar, Shankar, Tiwari, et al, 2023) and are fundamental to understanding consumer behavior (Kumar, Shankar, Behl, Arya, et al, 2023). The theoretical framework of BRT helps analyze how various reasons-supportive and opposing-affect individuals' adoption intentions toward any innovative idea or technology (Gupta & Arora, 2017b).…”

Section: Behavioral Reasoning Theory (Brt)mentioning

confidence: 99%

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Kumar,

Shankar

2024

Psychology and Marketing

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The study explores the reasons that drive and hinder consumers' willingness to migrate to the metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of a model based on in‐depth consumer interviews, and in phase 2, the conceptual model is empirically tested via structural equation modeling. Results show that social presence is a crucial enabler, while realistic and symbolic threats are significant inhibitors of the willingness to migrate. Preusage cognitive dissonance significantly mediates the relationships between social escapism, social pressure, realistic threat, symbolic threat, and willingness to migrate. Specifically, the mediating influence between empowerment and willingness to migrate is higher for individuals with low metaverse anxiety. Results of the artificial neural network technique indicate that social presence is the most significant antecedent of willingness to migrate, and results of the fuzzy‐set qualitative comparative analysis highlight the presence of six distinct configurations that indicate a high willingness to migrate. This study enriches the behavioral reasoning theory by examining the interplay of the reasons influencing the willingness to migrate. Further, it contributes to the intergroup threat theory by investigating the potential link between willingness to migrate and the presence of realistic and symbolic threats.

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“…Consumers adopt new technology after calculating its risks and benefits (Kumar, Shankar, Tiwari, & Hong, 2023;. Hence, it is crucial to explore how different risks and benefits work simultaneously to frame consumers' responses to the virtual clinic.…”

Section: Introductionmentioning

confidence: 99%

Should I adopt an integrated virtual clinic? A dual‐factor theory perspective

Shankar

Kumar

Yadav

et al. 2023

J of Consumer Behaviour

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This study investigates consumers' adoption intention toward the virtual clinic. The theory of planned behavior and status‐quo‐bias theory are used as underpinning theories to investigate the effects of enablers and inhibitors, respectively. Further, the mediating role of perceived values on the relationship between enablers, inhibitors, and adoption intention is also investigated. The study also investigates how mediating effect of perceived values varies at different levels of perceived information privacy concerns. The results of this study reveal that attitude, subjective norm, regret avoidance, inertia, and switching costs significantly influence the adoption intention toward virtual clinics. The study's findings will enrich technology adoption and online health literature, especially emerging literature related to the virtual clinic. The study helps healthcare service providers understand consumers' adoption intention of the virtual clinic.

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Understanding dark side of online community engagement: an innovation resistance theory perspective

Cited by 12 publications

References 137 publications

Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Should I adopt an integrated virtual clinic? A dual‐factor theory perspective

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