2024
DOI: 10.24191/mar.v23i01-14
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Understanding Determinants of Use Behavior of E-Payment: An Analysis of the Success of the System During a Pandemic

Abstract: This study examined the determinants of e-payment usage behaviour using the UTAUT model influenced by the COVID-19 pandemic in Indonesia. This study focussed on e-payment applications used by Generation Z, the most significant portion of Indonesia's population in the last five years. The SEM method was used to analyze the UTAUT framework as a system success model. The findings demonstrated that user behavior was strongly influenced by intention to use, determined by experience, voluntariness of use, and modera… Show more

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