Understanding donors: A case of university performing arts programs in the USA

Abstract

The purpose of the study was to: (a) to examine the factors that influence donor behavior, (b) to determine which specific perceived benefits are predictors of donor behavior, and (c) to examine the influence of gender, age, and income level of university performing arts program (PAP) donors. Secondary data from the Value and Impact Study, collected by 14 Major University Presenters (MUPs) was used. Results of data analyses using 1771 donor responses suggest that identification with the PAP, familiarity with planned giving options, and public recognition are important predictors of donor behavior. Donors highly value priority seating, advanced notice of programs, and ability to purchase single tickets in advance of public sale. Additionally, age, gender, economic status, and perceived benefits were found to be important variables for understanding donor behavior. Given these results, implications for future research and practice in relationship marketing are discussed.

Current State of Self-Financing of Private Non-Profit Organizations in the Conditions of the Slovak Republic

“…Respondents also widely use private sources of funding (Ko et al 2011), either from individuals or from companies (60.14%). Approximately equal representation have grants (45.45%) and public resources in the form of subsidies from the state or municipality (41.96%), while we can see more support at the regional level (Šipikal et al 2010).…”

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

“…To the author's surprise, only the last two predicted charitable giving. In a recent study, Ko, Gibson, and Kim (2011) surveyed ticket buyers of and donors to the performing arts from 14 university partners. They find that reported desire for recognition versus anonymity significantly predicted self-reported donation amount over the past four years.…”