Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation

Chekima, Brahim; Chekima, Khadidja; Chekima, Khalifa

doi:10.1016/j.foodqual.2018.12.010

Cited by 100 publications

(93 citation statements)

References 79 publications

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“…Previous literature has placed great efforts in exploring consumer motivation to purchase organic food products [1,[3][4][5]22]. Several antecedents of organic food purchase behavior have been identified in previous studies.…”

Section: Organic Foodmentioning

confidence: 99%

“…Molinillo, Vidal-Branco, and Japutra [19] found that health and social consciousness have positive associations with purchase behavior. Chekima et al [4] suggested that consumer attitudes, subjective norms, and perceived availability are the main predictors of organic food consumption. Hwang and Chung [9] reported that store quality, price perception, and corporate social responsibility beliefs are the main antecedents of purchase behavior.…”

Section: Organic Foodmentioning

confidence: 99%

“…Hence, consumers gradually demand better quality and less environmentally harmful products [3]. Green and healthy products have become the first choice for consumers in today's environment [4].…”

Section: Introductionmentioning

confidence: 99%

“…Organic food is often viewed as healthy products that provide more nutrition and less harm to human health [4]. As the market for organic food increases rapidly, knowledge about consumer behavior regarding the consumption of organic food will provide implications for researchers and business managers to construct better decisions and policies [5].…”

Section: Introductionmentioning

confidence: 99%

“…Grimmer and Miles [6] and Mishal et al [1] suggested that knowledge and perceptions about environmental issues may affect consumers' purchase intention regarding green products. Consumers who care more about environmental and ethical issues prefer purchasing environmentally friendly products [4]. Given the substantial research on organic food in previous literature, the effect of environmental consciousness on organic food purchase intention has been underdetermined.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Wang

Pham

Dang

2020

IJERPH

134

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As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. In addition, consumers focus greater attention on organic food. This study investigates the relationship between environmental consciousness and organic food purchase intention with the mediating roles of perceived food quality and price sensitivity. The objective is to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward organic food. Using sample data of 518 consumers in different food retailers in China, empirical results show that environmental consciousness has a positive impact on organic food purchase intention. Perceived food quality has a mediating effect on the link between environmental consciousness and organic food purchase intention. Price sensitivity moderates the relationship between perceived food quality and organic food purchase intention. Furthermore, price sensitivity moderates the indirect effect of environmental consciousness on organic food purchase intention through perceived food quality.

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Section: Organic Foodmentioning

confidence: 99%

Section: Organic Foodmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Wang

Pham

Dang

2020

IJERPH

134

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Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

Yuan,

Jin,

Lin

2023

Agribusiness

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There exists a potential gap between individual intention to purchase eco‐products and their actual purchase behaviors, which contributes to low eco‐friendly consumption. The study investigates the intention‐behavior gap in eco‐friendly food consumption, and how consumer trust affects the gap. We focus on consumer trust in eco‐friendly food regulator, manufacturer, certifier, and farmer. Evidence from Chinese consumers reveals that individuals with low trust in the certifier have high intention to purchase green food but fail to make actual purchases. Trust in the manufacturer is positively associated with actual purchases of organic food regardless of intention. We also find that trust exerts the greater impact in bridging the intention‐behavior gap among female, younger, more educated, and more environmentally conscious consumers. Our findings highlight the importance of consumer trust in the certifier and manufacturer. Implications for promoting eco‐friendly food consumption are discussed.

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Organic food consumption and contextual factors: An attitude–behavior–context perspective

2022

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This study is grounded within the theoretical framework of attitude–behavior–context. The study examines how perceived health risk shapes both health and environmental attitudes, leading to organic food consumption. Further, we also assess the role of perceived effectiveness and green trust in moderating the proposed relationships. The data were collected from 461 consumers through Amazon Mechanical Turk platform. Our findings indicate that consumers' perception of health risk plays a significant role in developing positive environmental and health attitudes. Consequently, this leads consumers to adopt organic food. Further, this study confirms that there is an attitude–behavior gap, as both environmental and health attitudes seem to have a weak Cohen f2 effect on organic food consumption. Though perceived effectiveness moderates the relationship of organic food consumption with perceived health risk and attitude, green trust does not bridge the attitude–behavior gap. This study may help organic food marketers, policy‐makers, and retailers bridge the consumers' attitude–behavior gap.

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Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation

Cited by 100 publications

References 79 publications

Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

Organic food consumption and contextual factors: An attitude–behavior–context perspective

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