Understanding Family Business

Family businesses are an extremely important element of the Polish economy, both in the creation of GDP and in the creation of jobs. Positive connotations connected with the word “family” can give these entities the advantage of competing with non-family companies. However, this advantage is only used to a small extent, because companies rarely emphasize this feature. The aim of the article is to present the impact of consumer percep¬tions of the entity as a family business on their attitude to this entity and, as a consequence, also to products/services offered by its. The most important features of family businesses that have a significant impact on their specificity and the results of research on consumer attitude to those entities and their products will be discussed. Will also be presented recom¬mendations for using by companies “being family business” image.

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Asesment of Sustainable Economic Development Facets: Peculiarities of Family Businesses Size in Selected Economies

Skačkauskienė¹,

Ślusarczyk²,

Baryń³

et al. 2019

JSSI

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Understanding Family Business

Cited by 3 publications

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Effective Organizational Culture of Family Firms –the Perspective of Future Successors: a Qualitative Study

Effective Organizational Culture of Family Firms –the Perspective of Future Successors: a Qualitative Study

Family means trustworthy” – family businesses in the opinion of Polish consumers

Asesment of Sustainable Economic Development Facets: Peculiarities of Family Businesses Size in Selected Economies

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