Understanding family takaful purchase behaviour: the roles of religious obligation and gender

Abstract

Takaful is an important and major segment of the finance industry that is poised for growth. Understanding the factors that influence Muslim consumers’ purchasing behaviour is crucial to accelerate the growth in the family takaful market segment. However, research has yet to adequately address the drivers of family takaful purchase behaviour. By integrating religious obligation into the theory of planned behaviour, this study proposed and tested a model of the factors underlying family takaful purchasing behaviour, and further examined the moderating impact of gender. The findings show that Muslim consumers’ intentions to purchase family takaful are influenced by attitude and subjective norm, and purchasing behaviour is influenced by intention and perceived behavioural control. Although religious obligation affects attitude, subjective norm, and perceived behavioural control, its influence on family takaful purchasing intention and purchasing behaviour is not supported. These findings differ across male and female groups, emphasising the centrality of gender as a moderator and a boundary condition in the relationships posited in the model. The findings have various theoretical and managerial implications which are highlighted.

A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention

“…This study demonstrated that attitude (Lebdaoui et al , 2022; Pratama et al , 2023; Saygılı et al , 2022), subjective norm (Farhat et al , 2019; Yusfiarto et al , 2023), PBC (Alzadjal et al , 2021; Maduku and Mbeya, 2023), Islamic financial literacy (Muslihun, 2023; Yeni et al , 2023), religiosity (Alharbi et al , 2021; Alzadjal et al , 2021), consumer conformity (Klabi and Binzafrah, 2023), Islamic branding (Dinc et al , 2023; Faiza, 2023) and behavioural intention (Aslam et al , 2022; Wijaya et al , 2023) influence the compliance behaviour of Islamic customers in Islamic banks. The relationship model between attitude variables, subjective norms, PBC, Islamic financial literacy, religion, consumer conformity, Islamic branding and customer sharia compliance behaviour, which is mediated by behavioural intention factors, represents another discovery (Junaidi et al , 2022; Yeni et al , 2023; Alharbi et al , 2021; Muslihun, 2023).…”

“…Alzadjal et al (2021) found that Islamic bank clients’ behaviour is highly influenced by their perception of behavioural control. Maduku and Mbeya (2023) discovered that PBC affects Sharia compliance behaviour in Sharia financial products significantly and positively.…”

“…Alzadjal et al (2021) found that Islamic bank clients' behaviour is highly influenced by their perception of behavioural control. Maduku and Mbeya (2023) discovered that PBC affects Sharia compliance behaviour in Sharia financial products significantly and positively. Panggi et al (2022) discovered that behavioural control has a substantial positive link with the millennial generation's desire for Tawarruq products in Sandakan, Sabah, indicating that the millennial generation follows religious laws.…”

Shariah Framework Based on Qualities of Shariah Scholars Towards Islamic Fatwa Shopping in Nigeria

“…Another factor leading to the lack is that once banks are Islamized, religious considerations must be taken into account in all services. Islamic banks should therefore be able to provide legal assistance to banks and their customers and should have fully Shariah-compliant banking laws 13 .…”

Motivating Factors in Contributing to Socio-Economic Objectives during the Pandemic of COVID-19: The Case of Malaysian Takaful Operators

“…The idea of takaful is to offer participants financial support in the event of catastrophe based on mutual aid, brotherhood, and solidarity. The Takaful Act (Laws of Malaysia 1984) defines takaful as a system based on fraternity, solidarity, and mutual benefit that provides financial aid to members in need through a procedure where members collectively agree to pay for that purpose (Maduku & Mbeya, 2023).…”