“…The TPB has been used to understand farmers' adoption of soil conservation practices (e.g., [69]), the reduction of pesticide use and farmer safety behaviour (e.g., [70]), land management and pro-environmental agricultural practices (e.g., [71]), the adoption of agricultural best management practices (e.g., [72]), the uptake of agricultural and agroforestry innovations (e.g., [73]), the uptake of environmental conservation behaviour on the farm (e.g., [74]), climate change and water conservation strategies (e.g., [75]), as well as the adoption of an improved natural grassland management system [76]. To model the conversion to organic farming, some studies also applied the TPB model as the principal theoretical framework (Tutkun et al in Switzerland [77]; Hattam in Mexico [78]; Kaufmann et al in Estonia and Latvia [79]; Läpple in Ireland [80]; Sutherland in England [81]; and Asadollahpour et al in Iran [82]).…”