Understanding Generation Gaps in LGBTQ+ Communities: Perspectives About Gay Neighborhoods Among Heteronormative and Homonormative Generational Cohorts

Bitterman, Alex; Hess, Daniel Baldwin

doi:10.1007/978-3-030-66073-4_14

Cited by 23 publications

(17 citation statements)

References 28 publications

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“…Having no boundary on country or religious exposure has had an impact on the cohort's upbringing environment (Williams, 2015). Societal steps forward are combined with exposure to Black Lives Matter movements, increased terrorism, and LGBTQþ hate crime (Bitterman and Hess, 2020). This has meant Gen Z is very aware of real-world realities from a young age (Witt and Baird, 2018).…”

Section: Generation Z and Their Characteristicsmentioning

confidence: 99%

“…Generational marketing theory highlights a timeline of generations relevant to marketing today (Bevan-Dye, 2020). The concept understands that each generation has unique expectations, experiences and generational history (Bitterman and Hess, 2020). These exposures contribute towards generations lifestyle and values that influence cohorts buying behaviours (Williams and Page, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

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Exploring ethical consumption of generation Z: theory of planned behaviour

Djafarova

Foots

2022

109

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Purpose This study aims to explore the factors that encourage Generation Z consumers to turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour model is applied to understand the Generation Z ethical consumerism. Design/methodology/approach Qualitative method in the form of 18 semi-structured interviews was conducted on participants aged within the Generation Z cohort in the UK. Findings Research findings show that Generation Z has strong awareness and desire towards ethical and environmental issues. Driven in the main by the cohorts unlimited exposure to social media platforms and online resources where information is shared. Generation Z’s frugality limits them to purchase truly ethically in their current life stage. Financial aspirations from this target market suggest a future desire to purchase high value ethical items. Further trends discovered highlighted sustainable lifestyle choices within the generation. Recycling, diet choices and reduced consumption on clothing were expressed. The paper highlights that Generation Z are aware of ethical issues prevalent in society and are doing what they can at this life stage to make a positive impact. Practical implications This research has valuable implications for both academics and marketers. It provides new insights for scholars into understanding Generation Z decision-making in ethical consumption. It successfully applied the Theory of Planned Behaviour to understand generational consumer behaviour. The findings can assist practitioners to determine effective marketing strategies to persuade Generation Z to act ethically. The research can also be considered when dealing with government legislation when tackling social change in younger population as this appeared important factor for the researched consumers. Marketers should also consider digital influencers as part of their communication campaigns targeting Generation Z users. Originality/value This search offers a valuable contribution to current academic findings towards Generation Z research as ethical consumers incorporating TPB framework.

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Section: Generation Z and Their Characteristicsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Exploring ethical consumption of generation Z: theory of planned behaviour

Djafarova

Foots

2022

109

View full text Add to dashboard Cite

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“…This concurs with studies that have identified that being older is generally associated with more negative attitudes, and that acceptance of homosexuality increases as the age of respondents decreases [ 22 , 32 ]. However, it is necessary to analyze whether these associations are due to generational differences toward homosexuality rather than to the chronological age of the respondents [ 33 ].…”

Section: Discussionmentioning

confidence: 99%

Association between Homophobia and Sociodemographic Characteristics in Health Workers in Southern Chile

Oyarce-Vildósola

Rodríguez‐Fernández

Maury‐Sintjago

2022

IJERPH

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Homophobic attitude in health workers is a social determinant in the health of the homosexual population because it affects healthcare and its access and equity. The objective was to determine the relationship between the level of homophobia and sociodemographic characteristics of primary health workers in southern Chile. This was an analytical cross-sectional study. The sample consisted of 491 public servants from health centers in southern Chile. The attitudes toward lesbians and gay men (ATLG) scale was applied, and a binary logistic regression model was performed to evaluate the association. The study participants were predominantly women (76.0%), under 40 years of age (63.5%), heterosexuals (93.5%), and unpartnered (68.2%) but with children (61.7%), and they also had an educational attainment ≥ 12 years (66.6%). About 87.6% of the participants held healthcare positions, and the majority were religious believers (74.3%) and had a centrist political affiliation (51.0%). Results indicated that 34% of the participants exhibited homophobic attitudes; there were statistically significant differences with respect to age, number of children, educational attainment, religion, and political affiliation (p < 0.01). These were higher in individuals ≥40 years of age, with ≥3 children, with educational attainment ≥ 12 years, holding a healthcare position, who were religious believers, and who had right-wing political affiliation.

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“…(…) And there were all kinds of people." Indeed, research shows that the gay scene has radically changed over the past decades, both in Belgium and abroad [15,34].…”

Section: It's Still Hardmentioning

confidence: 99%

“…Those coming of age in the 1970s witnessed the growth of the gay movement after the Stonewall riots in 1969, while those coming of age in the 1980s experienced the AIDS crisis as well as a new wave of stigmatization. Similarly, Bitterman and Hess [15] discuss LGBTQ generations as those coming of age in a similar period, such as the Baby Boom generation which came of age during the social revolutions of the 1960s, including sexual liberation. Elsewhere, Hammack et al [16] discuss the health consequences of social changes and important historical events in the life course of gay men, drawing attention in particular to their timing in relation to individual lives.…”

Section: Introductionmentioning

confidence: 99%

Then and Now: Formative Experiences and Generational Perspectives among Flemish GBTQ Baby Boomers

Dhoest¹

2022

JOMH

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Background: This paper proposes a generational approach to better understand the specific position and perspectives of older GBTQ (Gay, Bisexual, Transgender and Queer) men. Generational theory and empirical research demonstrate that experiences and social contexts in adolescence and early adulthood are formative for sexual identity formation while also informing perspectives later in life. Methods: The paper discusses the findings of a qualitative project based on in-depth interviews with sixteen Flemish men belonging to the so-called "Baby Boomer" generation, i.e., born between 1945 and 1964. They came of age before "gay liberation", exploring and establishing their sexual identities in a period of social invisibility. Results: First, the analysis focuses on the past, in particular the period of sexual exploration and identity formation, reporting findings on formative, often difficult experiences such as the first realization of same-sex attraction, first sexual explorations, coming out, first contact with other LGBTQ (Lesbian, Gay, Bisexual, Transgender and Queer) individuals, participation in the LGBTQ scene and associations, and HIV/AIDS. Then, the focus shifts to the present, to discuss the progress the participants observe but also the problems they (still) experience, including the way they perceive intergenerational differences. Conclusions: Older GBTQ men came of age in a radically different context, struggling to embrace their sexuality, which also informs their current position in LGBTQ culture. These insights are relevant for LGBTQ associations, policy makers and (mental) health practitioners, who could do more to address the specific position and needs of this older demographic.

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Understanding Generation Gaps in LGBTQ+ Communities: Perspectives About Gay Neighborhoods Among Heteronormative and Homonormative Generational Cohorts

Cited by 23 publications

References 28 publications

Exploring ethical consumption of generation Z: theory of planned behaviour

Exploring ethical consumption of generation Z: theory of planned behaviour

Association between Homophobia and Sociodemographic Characteristics in Health Workers in Southern Chile

Then and Now: Formative Experiences and Generational Perspectives among Flemish GBTQ Baby Boomers

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