Understanding Health Behavior: An Integrated Model for Social Marketers

Cismaru, Magdalena; Lavack, Anne M.; Hadjistavropoulos, Heather D.; Dorsch, Kim D.

doi:10.1080/15245000802034663

Cited by 27 publications

(29 citation statements)

References 45 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This review, consistent with health behaviour models,36 37 illustrates how women's understanding of risk factors and their perceived personal risk influence their sensitivity to breast cancer symptoms and help-seeking on identifying them. Black women rightly perceive their risk of breast cancer to be lower than in white women 2 3.…”

Section: Discussionmentioning

confidence: 80%

A systematic review of barriers to early presentation and diagnosis with breast cancer among black women

et al. 2014

View full text Add to dashboard Cite

ObjectiveTo explore barriers to early presentation and diagnosis with breast cancer among black women.DesignSystematic review.MethodsWe searched multiple bibliographic databases (January 1991–February 2013) for primary research, published in English, conducted in developed countries and investigating barriers to early presentation and diagnosis with symptomatic breast cancer among black women (≥18 years). Studies were excluded if they did not report separate findings by ethnic group or gender, only reported differences in time to presentation/diagnosis, or reported on interventions and barriers to cancer screening. We followed Cochrane and PRISMA guidance to identify relevant research. Findings were integrated through thematic synthesis. Designs of quantitative studies made meta-analysis impossible.ResultsWe identified 18 studies (6183 participants). Delay was multifactorial, individual and complex. Factors contributing to delay included: poor symptom and risk factor knowledge; fear of detecting breast abnormality; fear of cancer treatments; fear of partner abandonment; embarrassment disclosing symptoms to healthcare professionals; taboo and stigmatism. Presentation appears quicker following disclosure. Influence of fatalism and religiosity on delay is unclear from evidence in these studies. We compared older studies (≥10 years) with newer ones (<10 years) to determine changes over time. In older studies, delaying factors included: inaccessibility of healthcare services; competing priorities and concerns about partner abandonment. Partner abandonment was studied in older studies but not in newer ones. Comparisons of healthy women and cancer populations revealed differences between how people perceive they would behave, and actually behave, on finding breast abnormality.ConclusionsStrategies to improve early presentation and diagnosis with breast cancer among black women need to address symptom recognition and interpretation of risk, as well as fears of the consequences of cancer. The review is limited by the paucity of studies conducted outside the USA and limited detail reported by published studies preventing comparison between ethnic groups.

show abstract

Section: Discussionmentioning

confidence: 80%

A systematic review of barriers to early presentation and diagnosis with breast cancer among black women

et al. 2014

View full text Add to dashboard Cite

show abstract

“…Three of the authors independently coded materials from each campaign using a coding scheme based on Rogers (1983) and adapted from Cismaru and Lavack (2010) and Cismaru et al (2008). Disagreements were managed through discussion.…”

Section: Methodsmentioning

confidence: 99%

“Act on Climate Change”: An Application of Protection Motivation Theory

Cismaru

Ono

et al. 2011

Social Marketing Quarterly

Self Cite

View full text Add to dashboard Cite

Our planet's climate is changing (U.S. Environmental Protection Agency, 2010), and current scientific evidence proves that global climate change is induced by humans (Intergovernmental Panel on Climate Change, 2007). Many scientists agree that climate change is one of the greatest threats faced by our planet. The climate change literature demonstrates that fear appeals can be used to encourage behavioral changes that will mitigate climate change (Nisbet, 2009; Patchen, 2006; Pike, Doppelt, & Herr, 2010). This article proposes Protection Motivation Theory (PMT; Rogers, 1983) as a suitable model to guide communication campaigns in the area of climate change. It also analyzes the extent to which a series of communication campaigns that are designed to persuade individuals to adopt behaviors that prevent climate change conform to PMT. Recommendations to improve the campaigns are presented.

show abstract

“…In addition, each component of each campaign was analyzed with respect to the five variables posited by PMT (severity, vulnerability, response-efficacy, self-efficacy and costs) that can impact behavior change so as to determine if the particular campaign adhered to this theory. Two of the authors independently coded materials from each campaign using a coding scheme based on Rogers (1983) and adapted from Cismaru and Lavack (2010) and Cismaru et al (2008). Disagreements were managed through discussion.…”

Section: Methodsmentioning

confidence: 99%

“…4 Protection Motivation Theory (PMT) (Rogers 1975(Rogers , 1983 4.1 The general model PMT is a comprehensive behavior change model that has traditionally been used in campaign materials related to health issues (Cismaru et al 2008;Prentice-Dunn and Rogers 1986;Rogers 1975Rogers , 1983. More recently, PMT has been applied to other fields of study including environmental topics and personal safety (Cismaru and Lavack 2010;Cismaru et al 2009;Floyd et al 2000).…”

Section: Current Water Management Campaignsmentioning

confidence: 99%

Water management information campaigns and protection motivation theory

Nelson

Cismaru

et al. 2011

Int Rev Public Nonprofit Mark

Self Cite

View full text Add to dashboard Cite

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and protecting our planet's water. In this research, the Protection Motivation Theory [(PMT) Rogers J Psychol 91: 93-114, 1975; 1983)] is proposed as an effective model for guiding communication campaigns that support water resource management. PMT is a widely used 'fear appeal' model that can persuade audiences to change their behaviors or invoke actions to avoid a negative threat or event. Twenty marketing campaigns focusing on implementing behavior and activities to better manage our water resources were analyzed for their adherence to the PMT. The analysis showed that although a majority of the marketing communications on water resources successfully conformed to PMT, some marketing communications failed to include pertinent PMT factors. Implications on developing marketing communications related to reducing water resources are discussed.

show abstract

Understanding Health Behavior: An Integrated Model for Social Marketers

Cited by 27 publications

References 45 publications

A systematic review of barriers to early presentation and diagnosis with breast cancer among black women

A systematic review of barriers to early presentation and diagnosis with breast cancer among black women

“Act on Climate Change”: An Application of Protection Motivation Theory

Water management information campaigns and protection motivation theory

Contact Info

Product

Resources

About