Understanding heterogeneous consumer preferences for residential zero-energy buildings (ZEBs) in South Korea: A latent class approach

Heterogeneous preferences for living in a hydrogen home: an advanced multigroup analysis

“…In the context of net-zero energy buildings in South Korea, Choi et al 208 distinguished between ‘forward-looking consumers’, ‘cost-sensitive consumers’, and ‘cost-insensitive consumers’ to reflect heterogeneous preferences. Choi and colleagues 208 also reported the influence of socio-demographic factors on housing preferences, indicating the potential of “unobservable common determinants among individuals with similar characteristics.” Based on the notion of heterogeneous strategic consumers introduced by Guo and Hassin, 209 Liu et al 210 further demarcate between strategic and homogenous ( i.e. myopic) consumers; analysing threshold scenarios in which strategic consumers opt for a low price, high ‘greenness’, or compare price and greenness before reaching a price threshold.…”