Understanding how to increase hydroponic attractiveness: Economic and ecological benefit

Abstract

As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional (soil agriculture) that drives higher prices. Instead of only focus on WTP, attitude and purchase intention are two constructs that important to estimate actual purchase behavior. However, a study about the antecedents of hydroponic vegetable’ purchase intention is still limited. This study aims to identify factors that can enhance purchase intention, group respondents based on those factors, and profile each respondent’s group. By online survey, 981 respondents were collected, and multiple regressions and cluster analysis analyzed further data. The result shows eight factors that could drive purchase intention (attitude, subjective norm, perceived behavioral control, perceived quality, price, availability, health consciousness, and knowledge), while environmental concern was not significant. Cluster analysis generates 3 clusters of respondents that have different profiles based on all factors and demographics variables. This study contributes to portraying respondents’ responses toward hydroponics that could deliver implications for entrepreneurs or marketers to attract target consumers based on all factors and develop a strategy based on their profiles.

Persepsi Masyarakat Terhadap Budidaya Hidroponik di Kelurahan Sarongsoang Dua Minahasa Utara

“…Terlepas dari mana yang lebih sehat, mengkonsumsi sayuran sangat penting bagi kesehatan, kelebihan sayuran hidroponik yaitu tidak menggunakan bahan kimia seperti pestisida sehingga menurut persepsi masyarakat sayuran hidroponik lebih sehat untuk dikonsumsi. Studi yang dilakukan (Ezni Balqiah et al, 2020) mengungkapkan bahwa produk hidroponik sepanjang dibudidayakan bebas pestisida dan bahan kimia lainnya, dapat dianggap memiliki karakteristik organik, walaupun keduanya tetap berbeda. Pertanian hidroponik di Sarongsong Dua tergolong masih baru karena baru 2 tahun terakhir ada masyarakat yang melakukan budidaya hidroponik, berdasarkan tabel 11 menunjukan bahwa masyarakat mengetahui adanya budidaya hidroponik di kelurahan sarongsong II, responden terbanyak memilih setuju dengan jumlah 16 orang dalam persentase sebesar 53% dan nilai skor 64 dalam indikator ini, total skor persepsi masyarakat sebesar 117/150 x 100% = 78%, atau 78% mengetahui budidaya hidroponik di tempat domisilinya.…”

El Impacto de las Verduras Hidropónicas en la Salud

“…El crecimiento hidropónico exitoso involucra varios aspectos que se deben seguir para producir vegetales de alta calidad, incluyendo todo, desde los materiales utilizados para soportar los contenedores, el tipo de sustrato, el sistema de goteo, la iluminación, la aireación y los macro y micronutrientes que son fundamentales para el crecimiento. (3) ¿En qué se diferencian las verduras hidropónicas de las cultivadas en tierra? La ciencia nos da una respuesta complicada.…”

Construction and evaluation of a hydroponic system for cultivation of tomato

“…Deserts, dry coastal belts, and cities depend mostly on imported food supplies and are thus more vulnerable to food insecurity due to a lack of agricultural land or low soil quality [5]. Hydroponics in this case can help these communities in becoming more food self-sufficient, allowing for local control of food resources, and lowering greenhouse gas emissions associated with imported food, all while enhancing climate change resilience [6].…”