Understanding individual adoption of mobile instant messaging: a multiple perspectives approach

Yoon, Cheolho; Jeong, Changyun; Rolland, Erik

doi:10.1007/s10799-014-0202-4

Cited by 42 publications

(38 citation statements)

References 35 publications

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“…Liu et al (2011) concluded that perceived enjoyment has significant association with user intentions toward MIM adoption. Similar findings were revealed concerning the perceived enjoyment and user intentions concerning MIM apps by a recent study through the usage of multitheory approach (Yoon et al, 2015). Another study by Vazquez, Dennis, and Zhang (2017) found that pleasure or hedonic experiences (i.e., similar to perceived enjoyment) has a positive influence on the word of mouth intentions.…”

Section: Methodssupporting

confidence: 86%

“…In a mobile gaming context, Su, Chiang, Lee, and Chang (2016) found flow experience to have a significant association with players’ continued use. Similarly, Lu et al (2009) and a relatively recent investigation by Yoon, Jeong, and Rolland (2015) stated that flow experience has a significant influence on the users’ behavioral intentions toward the use of MIM.…”

Section: Introductionmentioning

confidence: 91%

“…Our choice is also consistent with the prior literature on MIM apps. For example, scholars suggest that MIM apps have fun and entertainment elements associated with them (Lu et al, 2009; Yoon, Jeong, & Rolland, 2015). The intrinsic enjoyment derived from the use of an MIM app motivates users to continue the use.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior

Dhir

Kaur

Rajala

2018

Social Science Computer Review

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Mobile instant messaging (MIM) services have entirely changed the communication landscape from where it was a decade ago. They have taken communication among humans to the next level. However, despite their massive popularity among masses, we do not know of specific reasons that drive continuous use of MIM apps (e.g., LINE, WhatsApp, and Snapchat). The current study bridges this gap by investigating the continuation behavior in the context of a popular MIM app called LINE. The study developed a comprehensive framework using three popular consumer behavior theories, namely theory of planned behavior, flow experience theory, and consumption value theory. A total of 309 middle and late adolescent LINE users participated in an online survey. The analysis revealed that perceived ease of use (PEOU), functional value, and social value exert significant positive influences on users’ continuation intentions. The PEOU was found to have the strongest influence among all. Additionally, social influence was found to have the significant but negative influence on users’ continuation intentions. However, other factors (perceived enjoyment, concentration, telepresence, and perceived behavioral control) have no role in predicting continuation intentions. Furthermore, continuation intentions were found to have no impact on users’ actual LINE use related behavior. The findings of the present research offer several theoretical and managerial implications.

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Section: Methodssupporting

confidence: 86%

Section: Introductionmentioning

confidence: 91%

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Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior

Dhir

Kaur

Rajala

2018

Social Science Computer Review

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“…In general, TAM has been commonly utilized and consistently explains the adoption of various technologies. Several researches have effectively utilized TAM to evaluate the adoption of numerous technologies, including Tablet PCs [20], Cloud Computing [21], Instant messaging [22], and Social network sites [5] [5] investigated whether TAM is feasible to be utilized to explain the acceptance of SNSs technology which has a relationship-oriented. The results indicated that TAM deserves to be utilized to explain the acceptance of SNS technology.…”

Section: Technology Acceptance Model and Social Network Sitesmentioning

confidence: 99%

“…Furthermore, Yoon et al [22] identified online communication technology that have similar characteristics as SNSs. They identified the influence of social aspects on the adoption of new technologies.…”

Section: Technology Acceptance Model and Social Network Sitesmentioning

confidence: 99%

Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

Setiawan¹,

Setyohadi²,

Pranowo³

2018

E3S Web Conf.

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Social network sites (SNSs) have grown rapidly in recent years. More and more companies have used SNSs as part of their business strategy. SNSs offer numerous advantages, especially in enhancing communication. SNSs have a potential as a new complaint channel for young customers to file their complaints to companies. The objective of this study is to investigate the acceptance of SNSs as complaint channel based on TAM. A structured questionnaire was distributed to young participants, which collected 222 valid questionnaires. Furthermore, structural equation modeling was utilized to investigate the structural model. The results revealed that perceived ease of use and perceived usefulness have a positive correlation on the attitude towards SNSs. While the attitude plays an important role in understanding customers’ intention to use SNSs to voice complaints. However perceived usefulness has no significant impact on intention to use. Limitations and further research were also discussed.

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“They Each Have Their Forte”: An Exploratory Diary Study of Temporary Switching Behavior Between Mobile Messenger Services

Meier

Schmidt

Bogers

2021

Diversity, Divergence, Dialogue

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Today's smartphone users often use several mobile messaging services alongside each other, even though they typically offer the same features and functionality. Where previous studies have focused on how and why users permanently abandon mobile messaging services and switch to new ones, this study examines the degree to which smartphone users keep switching back and forth between multiple services, and the factors that influence this temporary switching behavior. We used an exploratory research approach in a longitudinal diary study combined with semi-structured interviews. We found that temporary switching behavior is influenced by technological affordances, contextual factors, individual preferences, and the type of conversation. Both positive and negative impacts were identified within these aspects, with some having an indirect influence, revealing the complexity of temporary switching behavior.

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Understanding individual adoption of mobile instant messaging: a multiple perspectives approach

Cited by 42 publications

References 35 publications

Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior

Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior

Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

“They Each Have Their Forte”: An Exploratory Diary Study of Temporary Switching Behavior Between Mobile Messenger Services

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