Understanding Indonesian Rural Tourism Destination Marketing Best Practices Using Social Media Applications

Juliana, Juliana; Sihombing, Sabrina O.; Antonio, Ferdi

doi:10.1007/978-3-031-26956-1_72

Cited by 1 publication

(1 citation statement)

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“…In promoting and marketing tourism by relying on social media is an interesting strategy. Currently, because of the ability of social media to reach tourists, not only locally, nationally and internationally, social media is therefore a sustainable tourism marketing strategy [15]. Novelty in this study by placing the Wow Tourism variable which directly predicts revisit intention which is the relationship between variables that is under explored.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory

Juliana,

Sianipar,

Lemy

et al. 2023

IJSDP

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Lombok Tourism, known for its natural panoramas, protected forests, white sandy beaches, and green rice fields, offers substantial potential as a natural tourist destination. This study aims to examine the influence of Holistic Experience, Experience Quality, Vivid Memory, Visitor Satisfaction, and "Wow" Tourism as mediating factors for revisit intention in Lombok's tourism villages. This research employs a quantitative approach with a survey method. The sample consisted of 200 respondents, selected using purposive sampling, with the criteria being tourists who have visited Lombok at least once in the past year. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that Holistic Experience and Experience Quality positively and significantly influence Visitor Satisfaction and "wow" tourism, serving as mediators for revisit intention. However, one of the hypotheses -that Vivid Memory significantly impacts Visitor Satisfaction -was not supported. This suggests that further research is necessary to identify the elements influencing tourist satisfaction and revisit intention in the context of tourism. The findings from this survey can be utilized by hotel authorities, travel agencies, and the Lombok tourism department to enhance customer satisfaction and provide remarkable experiences for travelers.

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Section: Introductionmentioning

confidence: 99%