Understanding Internal, External and Relational Attributions in Reaction to Corporate Social Responsibility

Ahmad, Ifzal

doi:10.22547/ber/9.4.3

Cited by 4 publications

(5 citation statements)

References 24 publications

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“…Threat type and attribution: internal vs external Coombs and Holladay (1996) suggested crisis or risk attribution can be categorized into the internal type and external type of an organization affected by a crisis or a risk, depending on whether the cause of the crisis or risk is perceived as internal or external. In the context of public relations, Cancel et al (1997) defined threat type as external threats and internal threats: While external threats occur in an organization's external environment, internal threats are found in an organization's internal environment (Ahmad, 2017;Jin and Cameron, 2007).…”

Section: Message Framing In Environmental Risk Communicationmentioning

confidence: 99%

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The effects of threat type and gain–loss framing on publics’ responses to strategic environmental risk communication

Choi

Zhang²,

Yan³

2023

CCIJ

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PurposeThis study provides real-world evidence for the relationship between strategic communication from a global/multinational perspective and the effectiveness of corporate message strategies in the context of environment risk communication. Among sustainability issues, particulate matter (PM) air pollution has threatened the health and social wellbeing of citizens in many countries. The purpose of this paper is to apply the message framing and attribution theories in the context of sustainability communication to determine the effects of risk message characteristics on publics’ risk responses.Design/methodology/approachUsing a 2 (message frame: gain vs loss) × 2 (attribution type: internal vs external) × 2 (country: China vs South Korea) between-subjects experimental design, the study examines the message framing strategies' on publics' risk responses (i.e. risk perception, risk responsibility attribution held toward another country and sustainable behavioral intention for risk prevention).FindingsFindings include (1) main effects of message characteristics on participants’ risk responses; (2) the impact of country difference on participants’ differential risk responses and (3) three-way interactions on how risk message framing, risk threats type and country difference jointly affect not only participants’ risk perception and risk responsibility attribution but also their sustainable behavioral intention to prevent PM.Research limitations/implicationsAlthough this study used young–adult samples in China and South Korea, the study advances the theory building in strategic environmental risk communication by emphasizing a global/multinational perspective in investigating differences among at-risk publics threatened by large-scale environmental risks.Practical implicationsThe study's findings provide evidence-based implications such as how government agencies can enhance the environmental risk message strategy so that it induces more desired risk communication outcomes among at-risk publics. Insights from our study offer practical recommendations on which message feature is relatively more impactful in increasing intention for prosocial behavioral changes.Social implicationsThis study on all measured risk responses reveals important differences between at-risk young publics in China and South Korea and how they respond differently to a shared environmental risk such as PM. The study's findings provide new evidence that media coverage of global environmental issues needs to be studied at the national level, and cross-cultural comparisons are imperative to understand publics’ responses to different news strategies. Thus, this study offers implications for practitioners to understand and apply appropriate strategies to publics in a social way across different countries so as to tailor risk communication messaging.Originality/valueThis study offers new insights to help connect message framing effects with communication management practice at the multi-national level, providing recommendations for government communication practitioners regarding which PM message features are more likely to be effective in forming proper risk perception and motivate sustainable actions among at-risk publics in different countries.

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Section: Message Framing In Environmental Risk Communicationmentioning

confidence: 99%

“…In the context of public relations, Cancel et al. (1997) defined threat type as external threats and internal threats: While external threats occur in an organization's external environment, internal threats are found in an organization's internal environment (Ahmad, 2017; Jin and Cameron, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of threat type and gain–loss framing on publics’ responses to strategic environmental risk communication

Choi

Zhang²,

Yan³

2023

CCIJ

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“…The concept of CSR has become an area of huge strategic importance (Luo & Bhattacharya, 2006). Companies today face immense pressure to act in a responsible manner to report social performance, publish CSR statements and code of ethics, in order to show their commitment towards various stakeholders (Ahmad, 2017). The companies have to justify that their existence is valuable not only for their stakeholders but for the society as a whole.…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

“…Resultantly, organizations are expected to behave responsibly and take care of all the stakeholders instead of focusing on a single one i.e. shareholders (Ahmad, 2017). Responding affirmatively to such calls from various societal pressure groups, organizations have massively embarked upon social initiatives (van Rekom, Berens, & van Halderen, 2013) in anticipation of appreciation from shareholders, customers, employees, suppliers and NGOs (Gatti, Caruana, & Shenota, 2012) etc.…”

Section: Introductionmentioning

confidence: 99%

“…Likewise, other societal organizations such Responsible Business Initiatives (RBI), Pakistan Center for Philanthropy (PCP), Corporate Social Responsibility Center, Pakistan and National Forum for Environment and Health etc. are also advocating for CSR (Ahmad, 2017). Consequently, many of the well-known brands seem to have engaged in promoting and advertising their CSR actions.…”

Section: Introductionmentioning

confidence: 99%

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Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity

Shahzad¹,

Ahmad²,

Gul³

2019

BER

Self Cite

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Using expectation conformation theory, this study theorized and empirically tested the relationship between corporate social responsibility (CSR) and customer-based brand equity via customer satisfaction. Data were collected from 225 customers of well-known brands of consumer goods and services using survey questionnaire consisting of standardized scales. Regression analysis using Baron and Kenney (1986) approach via SPSS was utilized to test the proposed hypotheses. Results confirm direct relationship between CSR and customer satisfaction and CSR and customer-based brand equity as well as direct effect of customer satisfaction on customer-based brand equity. In addition, the study also found support for mediating effect of customer satisfaction in relationship of CSR and customer-based brand equity. Importance of CSR activities, its awareness and communication are some of managerial implications of this study. Limitations of the study coupled with future directions have been highlighted.

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Corporate social responsibility in the United Arab Emirates and globally: A cross-national comparison

Jamali,

Ahmad,

Aboelmaged

et al. 2024

Journal of Cleaner Production

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Understanding Internal, External and Relational Attributions in Reaction to Corporate Social Responsibility

Abstract: Past studies on Corporate Social Responsibility (CSR)

Cited by 4 publications

References 24 publications

The effects of threat type and gain–loss framing on publics’ responses to strategic environmental risk communication

The effects of threat type and gain–loss framing on publics’ responses to strategic environmental risk communication

Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity

Corporate social responsibility in the United Arab Emirates and globally: A cross-national comparison

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