Understanding Mass Persuasion and Propaganda in Malaysian Newspaper Crime Images using the Model of Jowet and Donnell Model

Abstract

Propaganda and persuasion are synonymous with media at present, a form of communication that used and found in the media: television, internet, radio, newspapers, magazines, and so on. This research focuses on Crime Image in Malaysian Primetime Newspaper. This paper's objective is to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline. Persuasion and propaganda are two essential elements in a criminal image that is displayed in the newspaper as can to attract the attention and interest of society and its general readers. In conclusion; this paper is to gather information and to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline. Keywords: Mass Persuasion, Propaganda, Crime Image, Jowett and Donnell Model. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI1.2310