2024
DOI: 10.4018/979-8-3693-3354-9.ch013
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Understanding Mediators and AI's Influence on Job Performance

Farouk Zouari,
Oumeima Toumia

Abstract: Nowadays, firms are keen to combine artificial intelligence with machine learning to improve productivity. More precisely, artificial intelligence and machine learning play a variety of functions in business, from improving communication between staff and customers to automating repetitive tasks. The chapter investigates the impact of artificial intelligence on job performance, using employees' characteristics and types of sectors as mediators' variables. Both explanatory and confirmatory factor analyses, as w… Show more

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