“…Cultural identity is an individual’s recognition of a group’s attitudes, feelings, degree of belonging ( Berry et al, 1989 ), ideals and values ( Schwartz et al, 2006 ), and other social identities such as class, nationality and race, which is of enormous importance to a culture’s unity, consensus and self-confidence ( Villarroya, 2012 ; Över, 2016 ; C. Zhang et al, 2019 ; Zhang et al, 2021 ; Azada-Palacios, 2022 ). It is the foundation of cultural self-confidence, national stability and unity for a country to enhance its cultural identity ( Schwartz et al, 2006 ; Li et al, 2015 ; Waechter, 2015 ; Yuan et al, 2022 ). However, numerous studies have shown that it is not easy to construct cultural identity ( Minnaert, 2014 ; Van Der Zwet, 2016 ; Grajzl et al, 2018 ; Chitima, 2022 ).…”