Understanding perceived performance impacts of mobile phone use among smallholders in Uganda: the influence of task-technology fit and current use

Aparo, Nathaline Onek; Atimango, Alice Onek; Odongo, Walter; De Steur, Hans

doi:10.1080/23311932.2024.2333319

Cogent Food & Agriculture

2024

DOI: 10.1080/23311932.2024.2333319

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Understanding perceived performance impacts of mobile phone use among smallholders in Uganda: the influence of task-technology fit and current use

Nathaline Onek Aparo,

Alice Onek Atimango,

Walter Odongo

et al.

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Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China?

Xing,

Liao

2024

BFJ

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PurposeEnvironmental and health concerns are considered the most significant motivations for organic food purchasing behaviour (OFP). This study focuses on the roles of health and environmental concerns in OFP in China, aiming to explore whether there are differences in the effects and mechanisms of these two concerns.Design/methodology/approachWe use the PLS-SEM to conduct empirical tests, drawing from survey data collected from 628 Chinese consumers.FindingsThe results showed that the OFP was influenced differently by health and environmental concerns. Specifically, the total effect of environmental concern on OFP outweighs that of health concern, whereas the opposite is true for direct impacts. Additionally, environmental and health concerns can influence OFP through attitude and subjective norms, although the specific mechanisms vary. Environmental concern affects OFP more through subjective norms, whereas health concern affects OFP mainly through attitude. Meanwhile, functional value quality was a significant moderator that enhanced the indirect effect of motivation on OFP.Originality/valueA theoretical framework is constructed to explore the role of two types of motivations in OFP within emerging economies like China, revealing their mechanism and interaction effect with functional values.

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Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China?

Xing,

Liao

2024

BFJ

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Understanding perceived performance impacts of mobile phone use among smallholders in Uganda: the influence of task-technology fit and current use

Cited by 1 publication

References 123 publications

Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China?

Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China?

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