Understanding preferences for motion pictures

Gazley, Aaron; Clark, Gemma; Sinha, Ashish

doi:10.1016/j.jbusres.2010.09.012

Cited by 55 publications

(52 citation statements)

References 52 publications

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“…This dimension, which has the highest standard deviation, differentiates movies on the basis of whether they are more suitable for families (e.g., Rugrats Go Wild, Center Stage, The Adventures of Rocky & Bullwinkle) or adults (e.g., Chicago, Traffic, Gangs of New York). It is encouraging to note that Peress and Spirling (2010) also identify a latent dimension that separated adult-oriented films from more family-friendly movies, as do Gazley et al (2011) in a study factor analyzing stated preferences for predetermined genres (not individual movies). With respect to the ideal point locations, counties won by George Bush tend to have a stronger preference for family-oriented movies.…”

Section: Perceived Attributesmentioning

confidence: 93%

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies

Roos

Shachar

2014

Management Science

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M ovie producers and exhibitors make various decisions requiring an understanding of moviegoer's preferences at the local level. Two examples of such decisions are exhibitors' allocation of screens to movies and producers' allocation of advertising across different regions of the country. This study presents a predictive model of local demand for movies with two unique features. First, arguing that consumers' political tendencies have an unutilized predictive power for marketing models, we allow consumers' heterogeneity to depend on their voting tendencies. Second, instead of relying on the commonly used genre classifications to characterize movies, we estimate latent movie attributes. These attributes are not determined a priori by industry professionals but rather reflect consumers' perceptions, as revealed by their moviegoing behavior. Box-office data over five years from 25 counties in the U.S. Midwest provide support for this model. First, consumers' preferences are related to their political tendencies. For example, we find that counties that voted for congressional Republicans prefer movies starring young, Caucasian, female actors over those starring African American, male actors. Second, perceived attributes provide new insights into consumers' preferences. For example, one of these attributes is the movie's degree of seriousness. Finally, and most importantly, the two improvements proposed here have a meaningful impact on forecasting error, decreasing it by 12.6%.

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Section: Perceived Attributesmentioning

confidence: 93%

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies

Roos

Shachar

2014

Management Science

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“…Experiential superstitious consumption-grounded in involvement, excitement, communal connection, and social bonding-promotes planning, enjoying, and recalling experiences. Although consumers' attitudinal responses in experiential consumption settings are important to marketers (Chronis, 2005;Gazley, Clark, and Sinha, 2011), knowledge about such responses is incomplete (Wikström, 2008).…”

Section: Theoretical Background Experiential Consumptionmentioning

confidence: 99%

Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation

Sierra¹,

Hyman²,

Lee³

et al. 2017

AJBR

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Leaning on the theoretical tenets of experiential consumption and attitude process literatures, this cross-cultural research uses path analysis to examine antecedents and consequences of superstitious beliefs. For the Korean data, attitude toward finales fully mediates the relationship between intrinsic religiosity and superstitious beliefs. For the U.S. data, intrinsic religiosity has no effect on either attitude toward finales or superstitious beliefs. For both samples, (1) attitude toward finales has a positive effect on suspension of disbelief, and (2) attitude toward zodiac signs and zodiac sign expertise relate positively to superstitious beliefs. This research adds to the religiosity and superstition literatures by exploring carefully selected yet under-researched antecedents and consequences of consumers' superstitious beliefs. The mediation effect for Korean respondents and model differences between the Korean and U.S. respondent sets provide novel empirical results.

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“…Actually, no matter what level or what point of view is the gap between the Chinese and US movies, the most fundamental gap is the gap to create attractive ability of movie. Evidence reveals that, no matter the movie from what kind of industry system or ideology, regardless of their educational function, core values, hero characterization, what they eventually present to the audience is one kind of comprehensive attractions, and it is just this attraction, fundamentally determines the box office, the recognition and dissemination range [7] [8] [9]. As such, aiming for more insightful findings, we attempt to use an analytical model [10] established by adopting "movie attraction", a concept that blurs the borderline among economics, communication and management, to analyze the gaps between Chinese and US movies from the perspective of the audience.…”

Section: Introductionmentioning

confidence: 99%

On the Attraction Gap between Chinese and US Movie: From the Perspective of the Audience

Yang¹,

Liu²

2017

JSS

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This article studies the attraction gap between Chinese and US movie from the perspective of the audience. By employing analysis model of movie attraction, questionnaire and quantitative analysis, this paper explores gaps between Chinese and US movies, and discusses the reasons for forming these gaps. The findings demonstrate that: 1) there are perceived value gaps between Chinese and US movie, 2) on the item level, the larger gaps are truth revelation, sensitive topics, mind purification, mental harvest, friends' praise, unexpectedness, logic, representative, fascination, and 3) on the factor level, the larger gaps are satisfaction of curiosity, plot and moral education.

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Understanding preferences for motion pictures

Cited by 55 publications

References 52 publications

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies

Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation

On the Attraction Gap between Chinese and US Movie: From the Perspective of the Audience

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