“…A similar notion to privacy in the literature is the self-disclosure reciprocity or mutual disclosure that is, volunteering to give information to obtain certain benefits (Andrade et al, 2002;Bauer & Schiffinger, 2015;Chou, Teng, & Lo, 2009). For a relationship to develop, it is essential for individuals to disclose information to one another thereby opening up a two-way communication (Engelmann & Schwabe, 2021;Grönroos, 1995;O. N. Ndubisi, 2007).…”