Understanding Seat‐Belt Intentions and Behavior: A Decision‐Making Approach¹

Abstract

In an experimental study designed to investigate a decision‐making model of seat‐belt use, 227 employees of an agrochemical company participated in a health information program in which they watched either a videotape on seat belts or a control videotape and completed questionnaires immediately afterward and at 3 months and 1 year after exposure. In terms of total effects, the seat‐belt videotape influenced beliefs, fear, and intentions assessed immediately after exposure, but had no effect on self‐reported frequency of belt use at 3 months or 1 year. A full path analysis indicated some support for the decision‐making model. In particular, probability difference (the perceived reduction in risk of death or serious injury due to wearing a belt) had a large influence on intentions to wear a belt and partly mediated the effect of the videotape on intentions. Reported frequency of belt use at 3 months was influenced both by post‐test intentions and by initial frequency of belt use. Similarly, belt use at 1 year was affected by belt use at 3 months and by initial belt use. The findings are discussed in terms of the role of subjective probabilities and habitual factors in seat‐belt use.

Treating People With Information: an Analysis and Review of Approaches to Communicating Health Risk Information

“…Other interventions have used testimonials from people who have ex perienced the health problem to convey information about how the problem developed and/or how it has aff ected their lives [e.g., (19,27,28)]. Other contextualized interventions have focused on providing people with information or images that ren der the negative consequences of the health risk salient and vivid [e.g., (29,30)]. In almost every case, the primary goal of the intervention has been to increase people's recog-nition of the risk posed by their behavior or environment.…”

Attitude, subjective norm and perceived behavioural control as predictors of women's intentions to take hormone replacement therapy

“…Another study, that of Huba, Wingard & Bentler (1981), found that adolescents' intentions to use drugs significantly predicted drug use one year later, but the increase in prediction over what was predicted by previous drug use was small. Other studies have shown effects of prior behaviour on both intentions and future behaviour (Bagozzi, 1981;Bentler 8z Speckart, 1981;Fredricks & Dosset, 1983;Godin, Valois & Lepage, 1993;Sutton & Hallett, 1989;Sutton, Bickler, Sancho-Aldridge & Saidi, 1994). When effects of prior behaviour on intentions and future behaviour are found they are often explained in terms of habit, learning or reinforcement.…”

Research on the influencing factors of college students online shopping under B2C model

“…Paul A.Pavlou (2003) [7] proposed that site reliability, easy perceive of online shopping process have a good effect to consumer's shopping attention; risk perceive factors in the process of online shopping has the negative effect on online shopping intention. The degree higher, the lower the online shopping intention is [5].…”

“…Gefen and Straub's (2001) [20] study shows that for potential consumers, usability is mainly reflected in the search engine, intuitive clarity, so company's attention should be paid to the Web site search's engine [6]. Sutton & Hallett (1989) [7] believes that past experience can predict future behavior, satisfaction degree of network consumers on the service quality of online stores will affect whether consumers return to this website. Hassan Esmailpour (2012) [21] through the study of Iran consumers, obtained 4 kinds of impact on the consumption behavior of network user factors, and these factors were compared respectively and ranked,service quality, the price of the product itself and website design, personal information security.…”