Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective

Raj, Sahil; Sampat, Brinda; Behl, Abhishek; Jain, Kokil

doi:10.1080/02508281.2023.2246735

Cited by 11 publications

(2 citation statements)

References 130 publications

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“…The authors used the BRT framework to understand the pro-and antiadoption factors for digital marketing by start-up businesses and the implications of and for the ensuing government programs and schemes for digitization drives. To overcome the barriers, the stakeholders need to focus on both reasons for and reasons against the adoption of digital marketing by start-ups and develop appropriate strategies (Mobarak et al, 2022;Raj et al, 2023).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

Kate,

Chaudhary,

Kumar

et al. 2024

International Journal of Electronic Government Research

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India is witnessing a dual transformation marked by technological advancements and a surge in entrepreneurial activity following the launch of various e-governance schemes and the Startup India program. However, the high failure rate among startups remains a significant concern, often attributed to inadequate marketing efforts due to financial constraints. To address this issue, enhancing digital marketing initiatives under Startup India could offer cost-effective solutions with higher returns on ad spend (ROAS). This research, grounded in the Behavioral Reasoning Theory (BRT), utilized cross-sectional data analyzed through Partial Least Square-Structured Equation Modelling (PLS-SEM) using SmartPLS software. The study revealed that beliefs, values, reasons for and against adoption, and attitudes influence startups' adoption of digital marketing. The findings of this study aim to provide practical insights for Startup India programs, entrepreneurs, and policymakers to understand better the motivators and barriers to adopting digital marketing technologies.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

Kate,

Chaudhary,

Kumar

et al. 2024

International Journal of Electronic Government Research

View full text Add to dashboard Cite

show abstract

“…In the ever-evolving landscape of higher education, the integration of technology has become imperative [6]. The digital revolution has led to the adoption of various technologies in pedagogy, transforming the way students access and engage with educational content.…”

Section: Literature Review a Technological Transformation Of Higher E...mentioning

confidence: 99%

The Impact of Virtual Reality Technology on Student Engagement and Learning Outcomes in Higher Education

2023

Proceeding Book of 2nd International Conference on Recent Academic Studies ICRAS 2023

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Virtual Reality technology has gained prominence in higher education as a potential tool to enhance student engagement and learning experiences. This study examines the impact of Virtual Reality technology on student engagement and learning outcomes in higher education settings. Through a qualitative approach, a systematic review of recent studies between 2013 and 2023 were assessed to uncover how the integration of Virtual Reality technology in various courses affected students' motivation, comprehension, and retention of complex concepts. Preliminary findings suggest that students exposed to Virtual Reality-enhanced learning experiences exhibit higher levels of engagement, improved understanding of abstract subjects, and increased retention rates. This research contributes to our understanding of the potential benefits and challenges of integrating Virtual Reality technology into higher education and provides insights into effective pedagogical strategies for its implementation.

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Understanding autonomous vehicle adoption intentions in Malaysia through behavioral reasoning theory

Alexander Rangel,

Vafaei-Zadeh,

Hanifah

et al. 2024

Transportation Research Part F: Traffic Psychology and Behaviou

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Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective

Cited by 11 publications

References 130 publications

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives

The Impact of Virtual Reality Technology on Student Engagement and Learning Outcomes in Higher Education

Understanding autonomous vehicle adoption intentions in Malaysia through behavioral reasoning theory

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