“…Against this backdrop, studies have recommended and continue to recommend green building awareness creation as solution to enhancing individuals' willingness to pay for green buildings (Attaran and Celik, 2015;Ofek and Portnov, 2020;Takuh, Abang and Akinyemi, 2021;Lawluvy, Ntim and Ahiadu, 2022), and ensuring green building proliferation (Zhang et al, 2016;Darko, Chan, Ameyaw, et al, 2017;Darko and Chan, 2018;Oyewole and Komolafe, 2018b;Abraham and Gundimeda, 2020;Oyewole, Komolafe and Gbadegesin, 2021;Takuh, Adeyemi and Bello, 2021). When awareness is created on green buildings, individuals will be more likely to pay a higher green building premium, thereby encouraging larger investments in green buildings (Oyewole and Komolafe, 2018a;Oyewole, Komolafe and Gbadegesin, 2021).…”