Abstract:In response to the "chronic shortage" of caregiving families, social marketing campaigns recruiting parents for foster care and special needs adoption are becoming increasingly important for child welfare agencies. This study attempts to fill the void in the understanding of the antecedents that impact the decision to enroll in programs designed to help children in need. The findings from a large-scale study show that knowledge of the process and select motives positively impact involvement likelihood. In cont… Show more
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