Understanding the basics of content-based marketing and promotion on social media in the technological innovation

Abstract

Understanding content-based promotion and marketing on various social media is fascinating for academic business people, policymakers, and other business communities. So for that, we discussed it to get that resilience. Our data was obtained electronically by searching on Google Scholar and Google Search for several documents and scientific evidence relevant to answering this study's question. The procedures that we carry out include the following; reviewing data with a data coding system, analyzing data evaluation, and they conclude through interpretation. So that the data we present meets high validity and reality principles. After a series of studies and discussions, the understanding of content-based promotion and marketing on social media in the technological era is a fascinating discussion. This is because the various content published on social media for business promotion has helped business people increase sales and enable their businesses to continue sustainability. Thus, these findings will be helpful in studies and discussions in the academic environment.

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“…Based on the results of the interviews conducted one by one with the informants, the researcher always asked the first question, namely where did you find out about the Paperhills café? This was done to ensure that the selected informants were following the research topic which examined consumer satisfaction on Instagram social media (Rachmawati et al, 2022;Herdiansyah et al, 2022). In the results of the researcher's interview via face-to-face on Friday, October 7 2022 at 11.00 WITA regarding where did he know about the Paperhills café, informant K1 gave the following explanation.…”