Understanding the contribution of stakeholder collaboration towards regional destination branding: A systematic narrative literature review

Perkins, Rachel; Khoo‐Lattimore, Catheryn; Arcodia, Charles

doi:10.1016/j.jhtm.2020.04.008

Cited by 60 publications

(31 citation statements)

References 76 publications

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“…First, there is the underlying principle of the three pillars of sustainability, namely economic, environmental, and social. Second, in a growing layer of studies, there is a special focus on the role of stakeholders' networking (Nordin 2003;Novelli et al 2006;Timur and Getz 2008;Weidenfeld 2013;Sheresheva et al 2018;Perkins et al 2020), and on increased tourism business actors' relationships with the local community (Jamal and Stronza 2009;Stone and Nyaupane 2018;Chilufya et al 2019). Therefore, we can define sustainable tourism as a balanced triangular relationship between "host areas and their habitats and peoples, holidaymakers, and the tourism industry" where stakeholders support trade-offs between the three pillars of sustainability, and no one upsets the equilibrium (Lane 1994;Sharpley 2000).…”

Section: Sustainable Tourism Conceptmentioning

confidence: 99%

The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

Полухина

Шерешева

Efremova

et al. 2021

JRFM

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In the context of globalized processes, the importance of the sustainable development concept in solving the problems of local tourism systems development is growing. Unprecedented challenges caused by the COVID-19 crisis in the tourism sector, on the one hand, questioned the possibility of fulfilling the Sustainable Development Goals (SDGs) and the goals of sustainable tourism. On the other hand, they emphasized the need for balance between three pillars of sustainability, both as an urgency tool to cope with the pandemic crisis and as a solid basis for long-term development in the post-pandemic period. The study presented in the paper discusses sustainability issues in rural tourism as one of the most promising sectors for the development of domestic tourism on the example of the Russian tourism industry. The overall goal of the study initiated in the pre-pandemic period is to find ways to support sustainable rural tourism in Russian regions and to develop indicators for monitoring the effectiveness of local strategic development programs, taking into account national and regional specifics. This paper discusses intermediate results obtained with the adjustment for pandemic challenges. The authors combined a number of methods and techniques, namely desk research, statistical analysis, and analysis of empirical data obtained by means of in-depth interviews, as well as a survey using a formal questionnaire. The results confirm that Russian enterprises and local communities considered the three pillars of sustainability as important to develop tourism in rural destinations both in the pre-pandemic period and in times of challenges caused by the COVID-19 pandemic. At the same time, the findings show weaknesses in the federal and local policy, including the lack of systemic measures to improve the sustainable management of Russian tourism destinations. From the authors’ point of view, it makes sense to adapt the European tourism indicator system for sustainable destinations (ETIS) for local peculiarities. ETIS is a useful tool to boost the sustainable development of rural destinations by encouraging stakeholder engagement and monitoring processes. In the case of Russia, one needs to add indicators for monitoring the effectiveness of the implementation of strategic development programs in the field of tourism.

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Section: Sustainable Tourism Conceptmentioning

confidence: 99%

The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

Полухина

Шерешева

Efremova

et al. 2021

JRFM

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“…Besides, more cooperation, mutual assistance, and closer interaction of all parties interested in tourism recovery and further development will become highly important aspects [7]. For SMEs, with their scarce resources, embeddedness in a broader system of mutually beneficial collaboration between local tourism destination stakeholders can be the issue of survival [44,45].…”

Section: Tourism Firms' Challenges In Pandemic and Postpandemic Envirmentioning

confidence: 99%

Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

et al. 2021

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This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizing their experience of doing business in crisis conditions can allow a more efficient response to similar crises in the future and contribute to a more resilient tourism sector in the aftermath of the pandemic. In order to meet the research objective, we combined various sources of operational statistical information about the state of the industry with the results of a survey conducted in the Nizhny Novgorod region and in-depth interviews with representatives of tourism enterprises. We found that Russian tourism enterprises have proved to be quite resilient by looking for additional opportunities, and paying special attention to staff development and team consolidation. However, there are problems faced by local tourism enterprises in obtaining state support. Therefore, tourism enterprises that rely on themselves and innovate to create services and products adjusted to new customer needs and preferences have a better chance to survive. In particular, the wider use of digital marketing instruments helps SMEs to propose a new value for customers aligned to the new requirements and trends in tourism, such as travel security, prevailing interest in individual and short-term trips for short distances, and the sharply increased demand for domestic tourism destinations.

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“…Destination branding creates a positive destination image that identifies and differentiates the destination (Da Costa, 2015). The differentiation of that brand results from enhancing and consolidating positive memories associated with a place (Chi et al, 2020) with the prospect of achieving sustainable tourism (Perkins, Khoo-Lattimore, & Arcodia, 2020).…”

Section: Dimensions and Conceptual Framework Of The Tourist Destination Imagementioning

confidence: 99%

Destination Image as Means of Branding and Marketing: Evidence from a Mountainous City Destination in Greece

Moustaka

Constantoglou

2021

Journal of Tourism Management Research

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The purpose of this paper is to offer insights on a mountainous city destination branding and image. The paper reviews existing literature by analyzing its factors, its formation and its measurement elements. The study aims to test a theoretical model of destination branding by examining the relationships of cognitive, affective and unique image components with the overall brand image and the tourist's behavior in the city of Edessa on the mountainous area of Pella in Greece. This paper contributes to the analysis and exploration of tourists' views on the image of Edessa in such a way as to assist managers and tourism professionals in reviewing their marketing and promotional activities to meet the needs of tourists. The methodology used was twofold. First a quantitative research to the city's tourists was conducted and secondly a qualitative research with the use of interviews was conducted to the city's stakeholders. Focus was given on the general characteristics of the city of Edessa including the vision, goals, actions, set by the city authorities, in order to extract results through the research based on how the image of Edessa is perceived by the visitors and residents of the city and especially the stakeholders and those whose decisions shape the touristic image of the place. The results of the research conducted shows that the creation of images is related to the significance of the water element through the breathtaking waterfalls and city's natural environment. In addition, the agricultural products of the area, contribute to the enhancement of the image of the city and particularly the integration of fruits in the local gastronomical culture. Contribution/Originality:This study contributes to the existing literature as it examines a theoretical model of destination branding and the relationships of cognitive, affective and unique image components with the overall brand image and the tourist's behavior in the city of Edessa, Greece. INTRODUCTIONDestination image is one of the most popular constructs due to its important role in the intangible nature of tourism consumer decision making (of consumer decisions in travel planning process (Pike, Jin, & Kotsi, 2019). Furthermore, destination image renders tourism as a socially constructed system of representations and knowledge about different aspects of reality (Theodoropoulou & Alos, 2020). Due to the intangible nature of the image (Pike et al., 2019) and the dynamic nature of its perception, which is evolving over time and space, Kim, Stylidis, and Oh (2019) the assessment of the destination image should reflect both cognitive evaluations and behavioral intentions (Latif, Islam, Rahman, Mohamad, & Kongsompong, 2016).To determine the destination image, a few elements were identified. Those elements focus on functional attributes such as landscape/surroundings, nature, cultural attractions, nightlife and entertainment. Others, refer to

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Understanding the contribution of stakeholder collaboration towards regional destination branding: A systematic narrative literature review

Cited by 60 publications

References 76 publications

The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

Destination Image as Means of Branding and Marketing: Evidence from a Mountainous City Destination in Greece

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