Background: In mammals, the exocyst complex component 4 ( EXOC 4 ) gene has often been reported to be involved in vesicle transport. The rs81471943 (C/T) locates at the intron of porcine EXOC 4 , and six quantitative trait loci (QTLs) within 5-10 Mb around EXOC 4 are associated with ovary weight, teat number, total born alive, and corpus luteum number. However, the molecular mechanisms between EXOC 4 and reproductive performance of pigs remains incompletely elucidated.Results: In this study, rs81471943 was genotyped from a total of 994 Duroc sows, and the genotype and allele frequency of rs81471943 (C/T) were statistically analyzed. Then the associations between rs81471943 and four reproductive traits including number of piglets born alive (NBA), litter weight at birth (LWB),number of piglets weaned (NW), and litter weight at weaning (LWW) were determined. Besides, the sanger sequencing and PCR-restriction fragment length polymorphism (PCR-RFLP) were utilized to identify genotype of rs81471943. We found that the genotype frequency of CC was significantly higher than that of CT and TT, and TT was the favorable genotype on NW ( P =0.01) and LWW ( P <0.01). Moreover, 5’-deletion and luciferase assays identified a positive transcription regulatory element in -1826/-1551 of EXOC 4 . After exploring -1826/-1551 fragment, -1781G/A linked with rs81471943 (C/T) were identified by analysis the transcription activity of the haplotypes, and -1781 G/A might influence the potential binding of P 53 , ETS transcription factor ( ELK1 ), and myeloid zinc finger 1 ( MZF 1 ).Conclusions: In 994 Duroc pigs, rs81471943 of TT was the favorable genotype on NW (P=0.01) and LWW (P<0.01), and the haplotypes of -1781G/A and rs81471943 significantly affect the transcription activity of EXOC 4 , which might influence the binding of potential cis-acting elements P 53 , ELK 1 and/or MZF 1 . These findings provide useful information for identifying the molecular marker of EXOC 4 -assisted selection in pig breeding.