“…Temperature leading to clothing sales up to a certain period of a season Researchers have long recognized that clothing sale depends on unique aspects of clothing, including trend, quality, and price, and is related to the interaction of several weather situations. While the objectives of studies are various, and the results of studies are inconsistent, numerous studies investigated the impact of temperature changes on clothing sales [1,2,3,4,6,7,22]. Warmer temperature increases sales of the clothing item (i.e., dress) in Spring and Summer and decreases clothing items (i.e., winter jacket) in fall and winter [6,7,22].…”