2015
DOI: 10.5392/jkca.2015.15.01.418
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Understanding the Effect of Negative Reviews on User Decision in Restaurant Recommendation Apps

Abstract: Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently accord… Show more

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