Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Chen, Shih‐Chih; Lin, Chieh‐Peng

doi:10.1016/j.techfore.2018.11.025

Cited by 363 publications

(326 citation statements)

References 91 publications

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“…Purchase intention is the desire of a consumer to buy a product. Purchase intention can be seen as the consumer's preference for a product or brand when measuring the consumer's purchasing behavior [56]. Wu, Yeh, and Hsiao (2011) considered purchase intention to be an indication of the likelihood that consumers will plan or wish to purchase a product or service [57].…”

Section: Purchase Intentionmentioning

confidence: 99%

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Wang

Hsu

2019

Sustainability

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In the face of a wide range of consumer electronic products, how can consumers take into account the sustainable development of the ecological environment during their purchase and consumption? This study established a new product aesthetics classification, divided it into interface aesthetics and product form aesthetics, and proposed a new conceptual model to test the impact of interface aesthetics and product form aesthetics on sustainable perceived value and purchase intention. In this study, smartwatches were used as the subject and a two-stage survey was carried out to collect samples from common consumers of consumer electronic products. Partial least squares (PLS) was employed to test the conceptual model and corresponding hypotheses on data collected from 425 survey samples. The research results suggested that interface aesthetics and product form aesthetics must be mediated by sustainable perceived value so as to have a positive impact on consumers’ purchase intention. Therefore, sustainable perceived value is a mediating variable for adjusting product aesthetics and purchase intention. In addition, sustainable perceived value greatly affects consumers’ green consumer behavior. Increasing the emotional durability established between consumers and products through sustainable perceived value to prolong the life of products reduces resource consumption and wave costs, and promotes sustainable development of ecological resources.

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Section: Purchase Intentionmentioning

confidence: 99%

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Wang

Hsu

2019

Sustainability

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“…"Our company is confident to give good returns to our clients through increase in sales by providing new designs, marketing strategies and coaching services to provide clear direction in running the marketing strategies…" (Interview) VCD businesses communicate their value to the market online by displaying portfolios on social media, websites, and e-commerce. Chen and Lin (2019) believed that social media marketing activities has a significant influence on social identification and perceived value, which in turn affect satisfaction, continuance intention, participation intention and purchase intention. As businesses that offer value for business (B2B), they also appear in exhibitions and trade fairs.…”

Section: Resultsmentioning

confidence: 99%

Industrial Value Chain in Indonesia’s Sme Creative Business: An Exploration Research

Subagyo¹,

Saraswati²,

Trilaksono³

2019

MABIS

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The creative industry is currently growing very rapidly in developing countries. This is indicated by various government policies to increase the competitiveness of this industry. Value chains are needed to gain the competitive advantage within this industry at every additional step of the chain. However, there is no comprehensive research on the creative industry value chain in developing countries, such as Indonesia, especially in small and medium enterprises (SMEs). This study attempts to explore the concept of industrial chain values to narrow the gaps that exists in the literature. The research method used is a qualitative approach through semi-structured interviews and observations of 11 SMEs consisting of 5 creative business sub-sectors, namely the culinary, fashion, craft, photography, and visual communication design sectors. The results of this study indicate that, in creative industries, cocreation is the differentiator on the value chain activities, especially those that offer customization. Meanwhile, the use of social media is also considered as an important value chain activities that must be used to effectively communicate the value of the business. The results of this study can be used by stakeholders in Indonesian SMEs as a reference for formulating competitiveness strategies for this creative industry. AbstrakIndustri kreatif berkembang sangat pesat di Negara-negara berkembang. Hal ini ditandai dengan berbagai kebijakan pemerintah untuk menaikkan daya saing industri kreatif. Rantai nilai dibutuhkan untuk mendapatkan keunggulan kompetitif, dimana aktivitas penambahan nilai dilakukan pada setiap fase dalam rantai nilai. Namun, belum ada penelitian komprehensif terkait rantai nilai pada industri kreatif di negara-negara berkembang termasuk Indonesia, terutama penelitian pada usaha dengan skala kecil dan menengah (UKM). Penelitian ini mengeksplorasi konsep nilai rantai industri untuk mempersempit kesenjangan yang ada dalam literatur. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui wawancara semi terstruktur dan observasi pada 11 UKM yang terdiri dari 5 subsektor dalam bisnis kreatif, yaitu kuliner, fesyen, kerajinan, fotografi, dan desain komunikasi visual. Hasil penelitian ini menunjukkan bahwa pada industri kreatif, co-creation ditemukan sebagai pembeda pada kegiatan rantai nilai, terutama pada bisnis yang menawarkan nilai customization. Penggunaan media sosial juga dinilai sebagai aktivitas penting pada rantai nilai untuk mengkomunikasikan nilai bisnis secara efektif. Hasil penelitian ini dapat digunakan sebagai referensi untuk merumuskan strategi daya saing bagi industri kreatif oleh para pemangku kepentingan yang terkait dengan UMKM di Indonesia.

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“…A recent study of Shah et al (2019) also empathized that social media has become a preferred means of direct communication with young customers and the rapid proliferation of such form of information significantly influence their purchasing behavior. Chen and Lin (2019) examined the effects of social media marketing activities on continuance intention, participation intention, and purchase intention. Using an online survey on 502 social media users, their results indicated that social media marketing activities affect customer satisfaction and purchase intention.…”

Section: Social Media Marketing and Purchase Intentionmentioning

confidence: 99%

Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study

Habib¹

2020

SJKFU

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In today's dynamic business environment, the idea of customer experience gained significant importance among practitioners as well as academics. Many managers and service researchers are interested in customer experience. However, research on customer experience about social media marketing role on building purchase intention appears to be scarce. This work investigates the mediating role of customer experience in social media marketing and customer purchase intention in lifestyle products. Data for the study were collected from 279 Indian consumers using a survey by personal visiting and contacting prospective respondents located at different places in Lucknow city, India. The study found that customer experience mediate social media marketing activities and purchase intention relationship. Customer experience and social media marketing are correlated, and both of them together affect purchase intention of customer. The current study model confirms that social media build up customer experience, which in turn affects purchase intention. It is surprising that the effect of social media on purchase intention was insignificant. This study recommends that marketers should use social media marketing to enhance customer engagement and relationships, provide valuable information, reinforce their brand choice, and subsequently strengthen customer experience.

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Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Cited by 363 publications

References 91 publications

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Industrial Value Chain in Indonesia’s Sme Creative Business: An Exploration Research

Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study

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