“…Existing crowdfunding literature has studied the paths leading to a project success, mainly focusing on the likelihood of success, that is, whether a crowdfunding project can achieve its initial funding goal (Beier and Wagner, 2014; Liu, Bhattacharya and Jiang, 2014; Xiao et al , 2014; Zhang et al , 2014; Zheng, Li, Wu and Xu, 2014; Du and Wang, 2017). Prior literature also investigated the crowdfunding process and identified the motivators and deterrents that influence participation on crowdfunding platforms, which inform design implications, targeted to improve the overall success rate of projects (Greenberg et al , 2013; Hui, Gerber and Gergle, 2014; Hui et al , 2012; Hui, Greenberg and Gerber, 2014; Gerber and Hui, 2013; Greenberg and Gerber, 2014; Harburg et al , 2015; Hui and Gerber, 2015). However, in reality, fundraisers not only expect to achieve their initial funding goals, but also exceed their initial goal, which might help risky, new ventures and startups to avoid financial losses and failures in the short to medium run.…”