“…Different from other consumption behaviors, GPB is influenced by both personal and public interests (Li, Sinha, Kim, & LeeY, 2019;Yang et al, 2015). The transitions from green consumption attitude to GPB is constrained and moderated by egoistic appeals (Lin, Lobo, & Leckie, 2017;Yang & Peterson, 2004), further determining the gap between green attitude and actual behavior (Liu, Qu, Lei, & Jia, 2017;Nguyen et al, 2019;Shaw, McMaster, & Newholm, 2016).…”