2021
DOI: 10.4018/joeuc.20210901.oa9
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Understanding the Health Information Sharing Behavior of Social Media Users

Abstract: Studies have focused on elucidating the sharing behavior of media users. However, few studies have specifically investigated users' health information sharing behavior in the social media context, especially WeChat. This study proposes a theoretical research model that integrates social capital and user gratification with the theory of planned behavior to explore health information sharing behavior of WeChat users. Based on online survey data collected from 616 WeChat users, correlation analysis and structural… Show more

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Cited by 40 publications
(21 citation statements)
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References 106 publications
(147 reference statements)
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“…It changes with the development and changes with the times. In fact, new media is only a relative concept, which symbolizes that the mainstream communication media and the characteristics of each era are the new media of this era [15,16].…”
Section: New Mediamentioning
confidence: 99%
“…It changes with the development and changes with the times. In fact, new media is only a relative concept, which symbolizes that the mainstream communication media and the characteristics of each era are the new media of this era [15,16].…”
Section: New Mediamentioning
confidence: 99%
“…Media Communication. Communication media refers to information dissemination agencies, which can be private or official [9][10][11].…”
Section: Smart Way To Push Informationmentioning
confidence: 99%
“…At present, the research on health information of WeChat official accounts platform mainly focuses on the influence of the WeChat platform on the rehabilitation of certain diseases [ 5 , 6 ], the sharing behavior of health information through WeChat [ 7 ], the promotion of WeChat platform on health information education [ 8 , 9 ], and knowledge service improvement method based on label aggregation [ 4 ]. Few studies on improving the information service of the WeChat platform by automatic text summarization.…”
Section: Introductionmentioning
confidence: 99%