Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis

Abstract

While technology factors are the main driver of the booming real estate APP platforms with important implications for user behavior pattern during and post-pandemic contexts, there is a lack of adequate research. In response, this study explores the user behavior pattern of real estate APP platforms to promote user mental health by taking the real estate APP platforms users as the participants based on theory of technology readiness and acceptance model. Data collected from offline surveys are analyzed using PLS-SEM. The results reveal the technology readiness index positively affects individuals’ perceived usefulness and satisfaction, ultimately positively affects individuals’ continuance intention with real estate APP platforms; satisfaction with real estate APP platforms mediated the relationship between technology readiness index, perceived ease of use, perceived usefulness, and individuals’ continuance intention with real estate APP platforms. However, the group comparison finds no significant difference in user behavior patterns by gender. The contribution of this study is to reveal the influence mechanisms of digital technology on users’ behavioral patterns toward real estate APP platforms, which can help guide the sustainable development of real estate APP platforms and promote user mental health and wellbeing in the post-COVID era.

Perceived interactivity in real estate APP increases consumers' psychological well-being: a moderated mediation model

“…2.1 Real estate APP Real estate APP has been described as "a HCI product used to link the public demand for intelligent housing services to consumers' perceptions of healthy, safe, comfortable and environmentally friendly active lifestyles and a product to influence their behavior" (Milkovich et al, 2020;Yang et al, 2023). For example, intelligent activities such as virtual reality (VR) viewing, VR talking and VR showing on real estate APP platforms are becoming more and more popular, increasingly becoming a hot topic in the society and a major source for the public to assess the perceived value.…”

“…In the context of real estate APP use, perceived value emphasizes consumers' subjective perception of the specific value of using a real estate APP after comparing the perceived benefits to the costs they pay (Zeithaml, 1988), reflecting the important role it plays in influencing human-computer interactions. Therefore, perceived value is an important predictor of user behaviour (Lee et al, 2014;Hsu and Lin, 2016;Yang et al, 2023), generating specific satisfaction of various user needs, which in turn affects users' perceptions of real estate APP. With the continuous satisfaction of the individual experience, the users develop a IMDS 124,4 positive view of the real estate APP, and in the human-computer interaction with the real estate APP, the users continue to feel emotions such as pleasure, elation and gladness, as well as the assessment of satisfaction with life, oneself and social relationships based on the quality of life, which enables them to develop a high level of personal mastery, and positive social relationships, and thus enhances the effective mechanism of psychological well-being.…”

“…With the continuous satisfaction of the individual experience, the users develop a IMDS 124,4 positive view of the real estate APP, and in the human-computer interaction with the real estate APP, the users continue to feel emotions such as pleasure, elation and gladness, as well as the assessment of satisfaction with life, oneself and social relationships based on the quality of life, which enables them to develop a high level of personal mastery, and positive social relationships, and thus enhances the effective mechanism of psychological well-being. Undoubtedly, real estate APP satisfy users' basic value demands, which is the foundation for the formation of perceived value (Yang et al, 2023), and the accumulation of users' perceived value towards real estate APP affects their emotional superposition for real estate APP. That is, users' psychological well-being towards real estate APP is based on the recognition of perceived value by real estate APP.…”

“…However, despite an increase in indirect research on the relationship between perceived value in perceived interactions and psychological well-being over the past decade (Lee and Lee, 2019;Yin and Lin, 2022), there is still limited research involving the real estate APP domain. In this regard, this study reviews to further examine the potential relationship among perceived interaction, perceived value and psychological well-being of perceived value as a major source of psychological well-being and responds to the studies of Zeithaml (1988), Wang et al (2021) and Yang et al (2023) to enrich the conceptualization and application context of perceived value theory.…”

“…3.2.5 Control variables. We included age, sex, education, income level, use frequency and marriage as controls as some of these variables have been shown to be related, albeit weakly, with psychological well-being and perceived interactivity (Yang et al, 2021(Yang et al, , 2023.…”