Understanding the Impact of Competitive Advantage and Core Competency on Regional Tourism Revitalization: Empirical Evidence in Taiwan

Abstract

Competitive advantage and core competency are the unique capabilities and assets of an organization to provide valuable products or services to customers, thus giving the organization a better competitive position in the market than its competitors. In addition, how to create a competitive advantage is also one of the main objectives of business strategy. Therefore, this study focuses on understanding the decisive factors in regional revitalization and the relationship between business strategy, strategic alliance, and alliance performance through small and medium enterprises (SMEs) in Taiwan. This study selected a sample of 220 SMEs in Taiwan that had participated in the SME regional revitalization counseling program. The results showed that competitive advantage, core competency and strategic alliance partner selection had significant effects on alliance performance. In addition, core competency had an indirect effect on alliance performance through strategic alliance partner selection. However, competitive advantage did not have a significant effect on strategic alliance partner selection. Finally, this study proposes management implications and practical suggestions for SMEs’ competitive advantage, core competency, and alliance performance.

Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

“…Prior research argued that exceptional customer service can differentiate tourism products from others in the market (Ko et al, 2023), high-quality customer service creates a positive and memorable experience for tourists (Moliner-Tena et al, 2023;Zhou et al, 2023), and indicated customer service capabilities of enterprises and their competitive advantage in the tourism industry is highly significant (Lee et al, 2022).…”

How Firm Innovation Affect Competitive Advantage Concurrently with Leagile Strategy: An Empirical Analysis of Construction Companies

“…Organizational innovation through significantly upgraded business practices, and stakeholder relationships enhances company performance. Competitive advantage is the capability of a company to influence its distinct capabilities and resources in providing valuable commodities to customers which enables them to attain advantageous competitive position than competitors in the industry (Lee et al, 2022). According to Udriyah et al (2019), competitive advantage is the pool of resources which offer an exceptional and higher position for companies to differentiate themselves from their rivals in the marketplace.…”

Social sustainable development green brand value in education impact strategic alliance investment decision evaluation

“…Huang and Liu (2019) pointed out that when creativity increases, service innovation is further strengthened. Lee et al (2022) pointed out that competitive advantage, core competitiveness, and strategic alliance partner selection have significant effects on alliance performance. This study attempts to explore hospitality options and green brand restaurant alliances or self-created brand specialty restaurants.…”