2016
DOI: 10.1016/j.chb.2016.04.011
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Understanding the impact of personality traits on mobile app adoption – Insights from a large-scale field study

Abstract: The sheer amount of available apps allows users to customize smartphones to match their personality and interests. As one of the first large-scale studies, the impact of personality traits on mobile app adoption was examined through an empirical study involving 2043 Android users. A mobile app was developed to assess each smartphone user's personality traits based on a state-of-the-art Big Five questionnaire and to collect information about her installed apps. The contributions of this work are twofold. First,… Show more

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Cited by 171 publications
(166 citation statements)
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References 87 publications
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“…Recent studies confirm that gender and personality traits would moderate the online social networking behaviour, also having a significant impact on the adoption of different types of mobile apps (e.g. Muscanell & Guadagno, 2012;Xu, Frey, Fleisch, & Ilic, 2016). The frequent use of the internet is associated in the case of students with a minimal deficiency in their lives, socially, academically or life-style wise.…”
Section: Short Literature Reviewmentioning
confidence: 96%
“…Recent studies confirm that gender and personality traits would moderate the online social networking behaviour, also having a significant impact on the adoption of different types of mobile apps (e.g. Muscanell & Guadagno, 2012;Xu, Frey, Fleisch, & Ilic, 2016). The frequent use of the internet is associated in the case of students with a minimal deficiency in their lives, socially, academically or life-style wise.…”
Section: Short Literature Reviewmentioning
confidence: 96%
“…Each app that is installed on an Android device is able to access the data through the API. The retrieved list of apps can either be used to find out more about the user's properties [12,14] or to produce a fingerprint from the device [1].…”
Section: Methods 31 Recording Installed Apps and App Categoriesmentioning
confidence: 99%
“…Recent studies proofed that the set of installed apps is a valuable information source for user profiling [12,14] and other delicate actions like prediction of current life events [4]. Thus, the method based on apps raises again concerns about privacy protection and we suggest to use the less sensitive app categories instead of apps.…”
Section: Related Work On Mobile User Trackingmentioning
confidence: 99%
“…Previous work has shown the relevance of personality in relation to technology adoption (Vishwanath, 2005), including adoption of social media (Ross et al, 2009), location-based services (Chorley, Whitaker, & Allen, 2015) or mobile apps (Xu, Frey, Fleisch, & Ilic, 2016). However, scientific literature is scarce when it comes to studies of adoption based on a combination of personality, sociodemographic and Internet use factors.…”
Section: Introductionmentioning
confidence: 99%