Understanding the intention to use mobile shopping applications and its influence on price sensitivity

Natarajan, Thamaraiselvan; Balasubramanian, Senthil Arasu; Kasilingam, Dharun

doi:10.1016/j.jretconser.2017.02.010

Cited by 302 publications

(328 citation statements)

References 80 publications

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“…The strongest effect among three app categories was found in the entertainment category. Previous studies report contradictory and inconclusive results on the effect of perceived ease of use on the adoption of mobile apps, as some studies reported significant effects (Natarajan et al 2017) while others did not (Koenig et al 2015;Dai & Palvia, 2009). Beykoz Akademi Dergisi, 2019; 7(2), 239-265 MAKALE Gönderim tarihi: 15.07.2019Kabul tarihi: 03.10.2019DOI: 10.14514/BYK.m.26515393.2019 This study reports significant effect of perceived ease of use on the adoption of mobile apps in categories and confirms that this relationship needs further investigation in future studies.…”

Section: Discussion and Practical Implicationsmentioning

confidence: 96%

“…The results of the study confirmed that, alongside other factors, perceived usefulness and ease of use were the two factors influencing the attitude of consumers towards the internet usage. Similarly, Natarajan et al (2017) measured the effects of perceived usefulness and ease of use on satisfaction and intention to use mobile shopping applications. Authors confirmed that these two factors (perceived usefulness and ease of use) significantly influence the satisfaction and intention to use of mobile shopping applications.…”

Section: The Effects Of Perceived Usefulness and Ease Of Use On Mobilmentioning

confidence: 99%

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Determinants and Outcomes of Mobile App Usage Intention of Gen Z: a Cross Category Assessment

Sözer

2020

Beykoz Akademi Dergisi

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The objective of this study is to identify the determinants such as usefulness and ease of use as well as the behavioral outcomes of mobile app usage intention among Generation Z consumers. Three mobile app categories, entertainment, communication and networking, are included in the study. The results of the study confirmed that perceived ease of use plays an important role in determining the intention to use the app while perceived privacy, perceived security, perceived design and perceived compatibility are the factors which shape both perceived ease of use and usefulness depending on the mobile app category. Higher usage intention is found to be effective in generating willingness to pay in all mobile app categories. In contrast to the entertainment category, increasing usage intention is also found to lead increasing intention to engage into the WoM activity in communication and networking categories. Based on these findings, some practical implications are provided.

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Section: Discussion and Practical Implicationsmentioning

confidence: 96%

Section: The Effects Of Perceived Usefulness and Ease Of Use On Mobilmentioning

confidence: 99%

Determinants and Outcomes of Mobile App Usage Intention of Gen Z: a Cross Category Assessment

Sözer

2020

Beykoz Akademi Dergisi

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“…Using technology can be easier if the information system program is designed in such a way that it is considered to be easy to operate, can be understood easily, So if the user, of information technology system feels easy to use the system, he/she will feel the benefits of using the system. Some research found that perceived ease of use has a positive effect on perceived usefulness (9,(13)(14). Perceived ease of use from the use of Information Technology can also influence attitude toward to use (11,(15)(16).…”

Section: The Effect Of Perceived Ease Of Use Against Perceived Usefulmentioning

confidence: 99%

The Determinants of User Behavior of Computer Based Transaction Processing Systems: The Case of Minimarket Employees in Padang, Indonesia

Yuhelmi¹,

Dharma²,

Trianita³

et al. 2018

IJET

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This study was aimed to investigate the determinants of actual use of computer based transaction processing system among employees in minimarkets in Padang, Indonesia. In addition to Perceived ease of use and perceived usefulness which are the basic models of Technology Acceptance Model (TAM), Subjective norm was conceptualized as an external variable that affecting Technology Acceptance among users of transaction processing system. In total, 246 employees participated in this study. The results show that the perceived ease of use positively affects Perceived Usefulness and Attitude. Furthermore, perceived usefulness and subjective norm have positively affected on Attitude. Likewise Attitude has positively affected on Actual Use. This study reveals that employees tend to comply the peers’ opinion on using transaction processing system. For future research is expected to expand the TAM model by adding external variables and individual characteristics as a moderator variable

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“…In scenario of IoT service acceptance, the intrusiveness concerns is verily undertaken in previous studies [24]. On the other hand, innovative service penetration is achieved by the techawareness capability of users [25]. Measuring the level of technology acceptance in various studies involved the personal understanding and usage of technology [26], [27] that describes as the digital dexterity.…”

Section: Introductionmentioning

confidence: 99%

Predicting IoT Service Adoption towards Smart Mobility in Malaysia: SEM-Neural Hybrid Pilot Study

Ahmed¹,

Hizam²,

Sentosa³

et al. 2020

IJACSA

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Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user's behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility service adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to investigate individual-level technology acceptance.

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Understanding the intention to use mobile shopping applications and its influence on price sensitivity

Cited by 302 publications

References 80 publications

Determinants and Outcomes of Mobile App Usage Intention of Gen Z: a Cross Category Assessment

Determinants and Outcomes of Mobile App Usage Intention of Gen Z: a Cross Category Assessment

The Determinants of User Behavior of Computer Based Transaction Processing Systems: The Case of Minimarket Employees in Padang, Indonesia

Predicting IoT Service Adoption towards Smart Mobility in Malaysia: SEM-Neural Hybrid Pilot Study

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