2019
DOI: 10.1016/j.im.2018.05.009
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Understanding the interplay of social commerce affordances and swift guanxi: An empirical study

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Cited by 172 publications
(165 citation statements)
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“…Mutual understanding involves buyers' and sellers' appreciation of each other's needs and opinions which is considered as the key foundation for forming swift guanxi. Reciprocal favors describe positive benefits from communications and interactions between buyers and sellers; Relationship harmony implies respecting each other and avoiding conflicts between buyers and sellers, which is a crucial element to building swift guanxi [27,[46][47][48]. Many studies on social commerce have found that effective use of computer-mediated communication technologies promotes the formation of swift guanxi and trust between buyers and sellers, which further facilitates the completion of transactions [27,49].…”
Section: Swift Guanximentioning
confidence: 99%
See 1 more Smart Citation
“…Mutual understanding involves buyers' and sellers' appreciation of each other's needs and opinions which is considered as the key foundation for forming swift guanxi. Reciprocal favors describe positive benefits from communications and interactions between buyers and sellers; Relationship harmony implies respecting each other and avoiding conflicts between buyers and sellers, which is a crucial element to building swift guanxi [27,[46][47][48]. Many studies on social commerce have found that effective use of computer-mediated communication technologies promotes the formation of swift guanxi and trust between buyers and sellers, which further facilitates the completion of transactions [27,49].…”
Section: Swift Guanximentioning
confidence: 99%
“…In particular, mutual understanding in our study equates the appreciation of each other's needs and opinions between newcomers and veterans. As a crucial element of swift guanxi, developing mutual understanding requires both parties to understand and follow the implicit rules of a guanxi-based relationship or network [46,48]. Reciprocal favors represent the positive benefits resulted from the communications and interactions between newcomers and veterans, which can be shown in many ways, such as providing resources or information to newcomers or making friends with veterans to develop their social networks.…”
Section: Swift Guanximentioning
confidence: 99%
“…The five types of guanxi are based on various criteria concerning the treatment and social interaction leading to different levels of interdependent relationships. Normally, guanxi refers to highly private interpersonal networks into which the diffusion of external social interpersonal networks is difficult [52]. It refers to the implicit social relationships existing between people based on common interests and has been regarded as a common form of membership or social exchange based on instrumental purposes [53].…”
Section: The Mediating Role Of Pluralistic Ignorance In the Relationsmentioning
confidence: 99%
“…It can create collaboration between goods and services to be more intense. Activities in S-Commerce are quite fascinating because they involve social interaction between customers (Bamansoor et al, 2020;Lin et al, 2019;Solangi et al, 2019). Because of this, the term Social Commerce appears (S-Commerce).…”
Section: Introductionmentioning
confidence: 99%
“…The main definition of S-Commerce is very varied. S-Commerce as a new way of doing commerce in a collaborative and participative way, involving interactions among all the actors of the value chain (Abed, 2020;Lin et al, 2019;Solangi et al, 2019).…”
Section: Introductionmentioning
confidence: 99%