Applications of Contemporary Management Approaches in Supply Chains 84costs, quality, delivery and flexibility are expected to improve. For example, green partnerships are positively associated with quality, delivery and flexibility performance as well as improving environmental performance [ ]. Strong competition among suppliers and more demanding customers promotes fair wages and human rights within the corporation and motivates companies to contribute more to the well-being of society through local community involvement.Firms are increasingly required to offer high quality, innovative products at competitive prices, and to develop supply chains that are sustainable in the long run [ ]. NPD is the overall process through which an idea is transformed into a commercial product [ ] and includes the idea generation, market research, product design, and detail engineering phases. In order to remain competitive in today s marketplace, SCM must address sustainability issues in NPD. Sustainable product development is the process of developing an improved sustainable product or service for the market [ ]. Sustainability integration into NPD is still evolving and is increasing the product design complexity [ ]. External factors that encourage sustainable NPD include competitors, governmental agencies, regulatory bodies, while internal factors include top management vision and strategy, and employees [ ]. Product designers can significantly influence the product s sustainability over its entire life. Sustainable products addresses fulfilling the users needs with the purpose of reducing environmental and social impacts of products while providing economic value to the company during the whole product s life cycle [ ]. Green NPD, which focuses on the environment and economic sustainability aspects, is fundamentally the same as traditional NPD however, green NPD increases the complexity [ ]. "Forrester study indicated that % of companies surveyed had green or socially responsible products in NPD or on the market [ ]. However, as recently as , there was little knowledge on why and how companies integrate environmental sustainability into NPD [ ].Therefore, there is a need in today s society to address how to integrate sustainability -all three dimensions of ecological, environmental and social -into NPD and SCM. We continue by reviewing key managerial recommendations to address this. Then, since managers use metrics and frameworks to evaluate the system, we review some sustainability metrics and frameworks. We conclude with a summarization of our recommendations.
. Managerial recommendationsCurrent literature reviews provide limited overviews of difficulties and challenges -such as cost implications, inadequate knowledge and skills, ambiguous laws and regulations, and communication and coordination complexity-in managing sustainability in NPD [ , ]. While current efforts appear to focus on industry and policy levels, the managerial level lacks direction and attention to integrate sustainability into NPD practices. Previous r...