“…First, it seems to be helpful to distinguish between challenges that are inherent in the subject matter itself and those that are customer driven, such as a customer in a hurry or a customer who fears analysis paralysis. Rossett (1999bRossett ( , 1999c offered suggestions for how to tackle such customer resistance; a web tool that provides an opportunity to practice countering customer resistance is provided free at http://www.josseybass.com/rossett/respond/index.htm.…”